For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit OreoBirthdayGiveaway.com and sign up to get a free candy bar. The promotion features videos of O'Neal in his house surrounded by so many Oreo candy bars, he can barely move. The clips, created by 360i, show Shaq doing everything he can, including cold calling from the phonebook, to giveaway all one million bars. The affable Hall of Famer even loses his phone and finds out his grand piano is filled with the bars, which is why he needs to give them all away.The first million who visit the site will get a free Oreo Chocolate Candy Bar. Shaq is even hustling bars on the ground during his birthday, performing a “Random Act of Shaqness” by opening a one-day-only Snack Shaq to give out the free candy bars to local fans at Atlantic Station in Atlanta. CreditsClient: OreoBrand Team: Sam Greenwood, Senior Director Equity and Innovation, Oreo ChocolateSally Barton, Senior Brand Manager, Oreo Chocolate360i: Lead creative agencyMenno Kluin, CCOSam Shepherd, ECDFrank Cartagena, ECDDan Jordan, Creative DirectorMitchell Ratchik, Creative DirectorGenevieve Gonzalez, CopywriterAnthoni Rodriguez, Art DirectorRyan Klaus, Brand Design LeadCarly Salaman, Executive ProducerAndrew Zinker, Director Business AffairsRayna Lucier, Senior Project ManagerMarianne Pizzi, SVP, Group Account DirectorLauren Fuller, Account DirectorKaine Cahill, Senior Account ManagerBruno Cunha, VP, Strategy DirectorMeryl Swiatek, Strategy DirectorMarjorie Figueroa, StrategistDylan Sites, Social Marketing StrategistProduction Company: O-PositiveJonathan Klein – DirectorRalph Laucella – Ex ProducerMarc Grill – Ex ProducerJason Reda – ProducerZachary Geller – Director of PhotographyEditorial- BeastMerritt Duff-EditorJohn Resner-EditorBenjamin Algar- Assistant EditorErich Netherton-Sound Design and MixerMelissa Lubin –Executive ProducerJennifer Gothard-Senior Producer