To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer and Happiness agency have launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.Most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands.They got in touch with Jolanda and convinced her to use her voice for a greater good – a radio campaign against sunbed use. In the ad, Jolanda urges people to stop using sunbeds and warns listeners about the increased skin cancer risk. And so, the voice inside thousands of sunbeds across Belgium and the Netherlands has now become the voice of a radio campaign against the use of sunbeds.CreditsMartine Ceuppens Communication Manager Stichting tegen Kanker / Foundation Against CancerKaren Corrigan Executive Creative Management Happiness / an FCB allianceGeoffrey Hantson Chief Creative Officer Happiness / an FCB alliancePhilippe Fass Creative DirectorBarbara Dzikanowice Creative / Creative Content Director Happiness / an FCB allianceKatrien Bottez Senior Creative Coach Happiness / an FCB allianceTine Van Hasselt Account Manager Happiness / an FCB allianceWesley Roeland Researcher Happiness / an FCB allianceRemke Faber Head of Motion Happiness / an FCB allianceMatthias Vandenbosch Motion Designer Happiness / an FCB allianceLisa Gadeyne DOP Happiness / an FCB allianceSumi Arcos Mina DOP Happiness / an FCB allianceBart Vande Maele Agency Producer Happiness / an FCB allianceThierry Van Durme Radio Director SonicvilleJolanda van Cooten Voice Actress