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美味的肚子考拉
案例简介：简要说明: 在不失去产品独特特性的情况下赋予产品货架吸引力。如何考虑销售点后的品牌参与。如何让他们在拥挤的零食市场类别中令人难忘和与众不同。 描述客户的简报: Top Taste 以一个简单的简短介绍走近兰多: 为零食大小的考拉形泥蛋糕开发一个品牌，有三种口味。它必须充满个性，吸引所有年龄的孩子，并在超市的所有其他小吃产品中脱颖而出。 描述你是如何到达最终设计的: 我们创造了一个角色家庭，并通过我们的三个考拉角色凯文、布鲁斯和卡思的家庭角色推动了整个品牌故事。有趣的字体和生动的插图让他们栩栩如生，每个人身上都有一个侧面，印在背面。包装还包含贴纸，这样孩子们就可以用附件个性化考拉。 表明市场的结果有多成功: 在没有任何营销支持的情况下，该品牌在前 16 周的销售额达到了预期的 26%。它将顶级口味在竞争激烈的零食蛋糕领域的份额提高了令人印象深刻的 1.4%。
美味的肚子考拉
案例简介：Brief Explanation: To give the product shelf appeal without losing the product's unique character. How to think about brand engagement after point of sale. How to make the them memorable and distinctive in a crowded snacking market category. Describe the brief from the client: Top Taste approached Landor with a simple brief: develop a brand for a snack-sized koala shaped mud cake that comes in three flavours. It must be bursting with personality, appeal to kids of all ages and stand out from every other snack product in the supermarket. Description of how you arrived at the final design: We created a family of characters and drove the entire brand story through the family personalities of Kevin, Bruce and Cath, our three koala characters. Fun typography and lively illustrations brought them to life, along with a profile on each of them, printed on the back. Packs also contained stickers so that kids could personalise the koalas with accesories. Indication of how successful the outcome was in the market: Without any marketing support the brand achieved 26% in sales above forecast in the first 16 weeks. It grew Top Taste's share of the competitive snacking cakes segment by an impressive 1.4%.
Yummy Tummy Koalas
案例简介：简要说明: 在不失去产品独特特性的情况下赋予产品货架吸引力。如何考虑销售点后的品牌参与。如何让他们在拥挤的零食市场类别中令人难忘和与众不同。 描述客户的简报: Top Taste 以一个简单的简短介绍走近兰多: 为零食大小的考拉形泥蛋糕开发一个品牌，有三种口味。它必须充满个性，吸引所有年龄的孩子，并在超市的所有其他小吃产品中脱颖而出。 描述你是如何到达最终设计的: 我们创造了一个角色家庭，并通过我们的三个考拉角色凯文、布鲁斯和卡思的家庭角色推动了整个品牌故事。有趣的字体和生动的插图让他们栩栩如生，每个人身上都有一个侧面，印在背面。包装还包含贴纸，这样孩子们就可以用附件个性化考拉。 表明市场的结果有多成功: 在没有任何营销支持的情况下，该品牌在前 16 周的销售额达到了预期的 26%。它将顶级口味在竞争激烈的零食蛋糕领域的份额提高了令人印象深刻的 1.4%。
Yummy Tummy Koalas
案例简介：Brief Explanation: To give the product shelf appeal without losing the product's unique character. How to think about brand engagement after point of sale. How to make the them memorable and distinctive in a crowded snacking market category. Describe the brief from the client: Top Taste approached Landor with a simple brief: develop a brand for a snack-sized koala shaped mud cake that comes in three flavours. It must be bursting with personality, appeal to kids of all ages and stand out from every other snack product in the supermarket. Description of how you arrived at the final design: We created a family of characters and drove the entire brand story through the family personalities of Kevin, Bruce and Cath, our three koala characters. Fun typography and lively illustrations brought them to life, along with a profile on each of them, printed on the back. Packs also contained stickers so that kids could personalise the koalas with accesories. Indication of how successful the outcome was in the market: Without any marketing support the brand achieved 26% in sales above forecast in the first 16 weeks. It grew Top Taste's share of the competitive snacking cakes segment by an impressive 1.4%.
美味的肚子考拉
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Yummy Tummy Koalas
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