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    # ItWouldBeLike

    案例简介:虽然世界正在与危险的大流行作斗争,但从2020年3月到6月,哥伦比亚对妇女的家庭暴力翻了一番。共有104名妇女被谋杀,其中包括Daniela Qui ñ ones。这一悲剧尤其鼓励了数百起抗议,以妇女为多数。但是男人呢?他们中的许多人质疑在Faceapp中作为一名女性可能是什么感觉。所以,我们把这一趋势作为一个机会来展示在哥伦比亚成为一名女性的真正意义。我们创建了一场社交媒体运动,让人们反思悲剧是如何变得如此正常的事情。我们开始了一场我们希望永远不会结束的对话。你在想成为一个受虐待的女人是什么感觉吗?# ItWouldBeLike集成广告由哥伦比亚VMLY & R为Fundaci ó n MAISA创建,类别为: 公共利益,NGO。

    # ItWouldBeLike

    案例简介:While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia. We created a social media movement that made men reflect on how a tragedy is becoming something so normal We started a conversation that we hope will never end. Are you wondering how it feels to be an abused woman? #ItWouldBeLike Integrated advertisement created by VMLY&R, Colombia for Fundación MAISA, within the category: Public Interest, NGO.

    #ItWouldBeLike

    案例简介:虽然世界正在与危险的大流行作斗争,但从2020年3月到6月,哥伦比亚对妇女的家庭暴力翻了一番。共有104名妇女被谋杀,其中包括Daniela Qui ñ ones。这一悲剧尤其鼓励了数百起抗议,以妇女为多数。但是男人呢?他们中的许多人质疑在Faceapp中作为一名女性可能是什么感觉。所以,我们把这一趋势作为一个机会来展示在哥伦比亚成为一名女性的真正意义。我们创建了一场社交媒体运动,让人们反思悲剧是如何变得如此正常的事情。我们开始了一场我们希望永远不会结束的对话。你在想成为一个受虐待的女人是什么感觉吗?# ItWouldBeLike集成广告由哥伦比亚VMLY & R为Fundaci ó n MAISA创建,类别为: 公共利益,NGO。

    #ItWouldBeLike

    案例简介:While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia. We created a social media movement that made men reflect on how a tragedy is becoming something so normal We started a conversation that we hope will never end. Are you wondering how it feels to be an abused woman? #ItWouldBeLike Integrated advertisement created by VMLY&R, Colombia for Fundación MAISA, within the category: Public Interest, NGO.

    # ItWouldBeLike

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    #ItWouldBeLike

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