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我的天使女友
案例简介：
我的天使女友
案例简介：Problem Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media 情节 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. Philosophy This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign
My Angel Girlfriend
案例简介：
My Angel Girlfriend
案例简介：Problem Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media 情节 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. Philosophy This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign
我的天使女友
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My Angel Girlfriend
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Even angels will fall
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