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过着穆勒的生活
案例简介：许多不同种类的人在不合适的地方跳舞的视觉效果。结论显示，这些人中的许多人吃穆勒酸奶，结尾是 “过穆勒生活”。 作为第三大杂货品牌，有人可能会说穆勒处于强势地位，但他们有进一步发展的野心。我们的目标是让他们走出相对狭窄的酸奶市场，这个市场充满了私人标签的竞争对手，市场份额增长的潜力很小。 大会见证了商品化竞争对手在 rational 产品利益上的竞争。通过中断，TBWA London 和 Muller 将该品牌带出酸奶市场，进入利润丰厚得多的零食世界。 该活动最近才开始，但穆勒拥有历史上最好的 1月销售数字，并收到了超过 800 封对新活动的赞赏信。
过着穆勒的生活
案例简介：Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'. As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth. The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking. The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
Lead a Muller Life
案例简介：许多不同种类的人在不合适的地方跳舞的视觉效果。结论显示，这些人中的许多人吃穆勒酸奶，结尾是 “过穆勒生活”。 作为第三大杂货品牌，有人可能会说穆勒处于强势地位，但他们有进一步发展的野心。我们的目标是让他们走出相对狭窄的酸奶市场，这个市场充满了私人标签的竞争对手，市场份额增长的潜力很小。 大会见证了商品化竞争对手在 rational 产品利益上的竞争。通过中断，TBWA London 和 Muller 将该品牌带出酸奶市场，进入利润丰厚得多的零食世界。 该活动最近才开始，但穆勒拥有历史上最好的 1月销售数字，并收到了超过 800 封对新活动的赞赏信。
Lead a Muller Life
案例简介：Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'. As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth. The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking. The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
过着穆勒的生活
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Lead a Muller Life
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Lead a Müller life.
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