In their most recent campaign, Chunky soup encourages Canadians to release their inner ‘souper’ hero and reveal the best version of themselves. Based on the insight that no one needs supernatural powers to put good into the world, the campaign celebrates how eating good stuff – like soup filled with big pieces of meat and veggies – can unleash your ability to do amazing things, while also introducing consumers to the newly-revitalized Chunky brand.Just as interesting is the road the Campbell Company of Canada took to get to this new brand platform. The consumer-packaged-goods company disrupted their regular approach and partnered with Toronto-based Crowdiate to tap into a global creative community, sourcing concepts from talented creatives around the world. The winning idea originated from a senior creative team in New York, who then collaborated with Crowdiate’s Creative Director Ian Mirlin, and the Campbell team, to bring it to life.CreditsSimon Truyens - brand campaign advisor - Campbell Company of CanadaLesley Parrott - senior production consultant - Campbell Company of CanadaAna Dominguez - president - Campbell Company of CanadaMoya Brown - vice president of marketing - Campbell Company of CanadaMieka Burns - senior brand manager - Campbell Company of CanadaMelissa Mendoza - marketing director - Campbell Company of CanadaKaren Lee - director of integrated communication - Campbell Company of CanadaMarc Spurgeon - brand manager - Campbell Company of CanadaAlexandra Burns - assistant brand manager - Campbell Company of CanadaTessa Waisglass - producer - CrowdiateAaron Nemoy - president - CrowdiateIan Mirlin - creative director - CrowdiateTony DiPietro - copywriter - CrowdiateChaz King - art director - CrowdiateMaya Adler - account director - CrowdiateClive Desmond - audio director - TA2Dana Gadsden - producer - TA2Rita Ushakova - edit assistant - School EditingJon Devries - editor - School EditingErica Bourgalt-Assaf - producer - Fort YorkWade Odlum - colourist - Alter EgoKrista Teague - line producer - Radke FilmsScott Mackenzie / Miriana DeQuinzo - executive producers - Radke FilmsNick Taylor - director of photography - Radke FilmsChris Hooper - director - Radke Films