They are counting On Us. Let’s Count Them In.|微电影,短视频|广告营销案例【ADGuider广告指南】

他们指望我们。让我们把它们算进去。

案例简介：Phool Versha基金会是马哈拉施特拉邦孟买的一个非政府组织，该组织正在与Nammyoho Daan合作，提高对印度各地LGBT社区的认识，并在冠状病毒封锁期间筹集资金为跨性别社区提供食品包装。跨性别者社区的成员在印度封锁期间饿死了，社区内已经有多达30人死亡。在一个13亿的国家，变性人社区约占200万人，他们受到冠状病毒封锁的严重打击，因为他们通过在婚礼、订婚、葬礼和分娩时的施舍以及在街上乞讨来谋生，他们所有的支持都来自社交互动，这种互动已经被根除。导演杰西·科尔 (Jess Kohl) 说: “印度的跨性别者社区被社会所回避，并在最好的时候被边缘化，在大流行期间，这甚至被夸大了。很荣幸与Phool Versha基金会/Nammyoho Daan合作，将 'Nirvana' 重新制作为呼吁采取行动，以争取对该社区的支持。” 该基金会有助于为社区中患有艾滋病毒的人提供额外的营养，他们在大流行有据点的同时无法获得药物。到目前为止，该慈善机构已经帮助了4370 LGBT家庭，还有更多需要支持的人。对于国际捐赠，他们与IAHV (生活艺术) 组织捆绑在一起。印度穆伦洛为Phool Versha基金会制作的电影广告，类别为: 公共利益，非政府组织。

他们指望我们。让我们把它们算进去。

案例简介：The Phool Versha Foundation is a non-governmental organization in Mumbai, Maharashtra, which is working with Nammyoho Daan to raise awareness about LGBT communities across India, and collecting funds to provide food packages for the trans community during the Coronavirus lockdown. Members of the trans community have starved during lockdown in India, with as many as 30 deaths already within the community. In a country of 1.3 billion, the transgender community constitutes approximately 2 million, who are badly hit by the Coronavirus lockdown because they make their living by handouts at weddings, engagements, funerals and births plus begging on the streets, all their support comes through social interaction, which has been eradicated. Director Jess Kohl said: "The trans community in India are shunned by society and marginalised at the best of times, and during the pandemic this is even more exaggerated. It was an honour to collaborate with Phool Versha Foundation/ Nammyoho Daan to rework ‘Nirvana’ into a call for action to rally support for this community. " The Foundation is instrumental in providing extra nutrition for those in the community suffering with HIV, who are unable to get their medication whilst the pandemic has a stronghold. So far the charity have helped 4370 LGBT families and there are many more that need support. For international donations they have tied-up with the organisation IAHV (Art of Living). Film advertisement created by MullenLowe, India for Phool Versha Foundation, within the category: Public Interest, NGO.