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太多厨师
案例简介：在推出 Dove 之前，研究表明 99% 的妈妈感到有压力想要完美。81% 的问题是他们所做的是否足够好。所以我们开始以一种符合鸽子真正美丽遗产的方式与妈妈们联系: 让她们感觉美丽，而不是不充分。为了捕捉成为一个真正的妈妈的美丽，我们委托了几位世界著名的女性摄影记者。通过 24/7 沉浸在 6 个真实的妈妈的生活中，他们捕捉到了母亲完美的一面。由此产生的 120 张照片在我们的在线真实妈妈画廊、户外、报纸和社交网站上展示。
太多厨师
案例简介：Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.
Too Many Cooks
案例简介：在推出 Dove 之前，研究表明 99% 的妈妈感到有压力想要完美。81% 的问题是他们所做的是否足够好。所以我们开始以一种符合鸽子真正美丽遗产的方式与妈妈们联系: 让她们感觉美丽，而不是不充分。为了捕捉成为一个真正的妈妈的美丽，我们委托了几位世界著名的女性摄影记者。通过 24/7 沉浸在 6 个真实的妈妈的生活中，他们捕捉到了母亲完美的一面。由此产生的 120 张照片在我们的在线真实妈妈画廊、户外、报纸和社交网站上展示。
Too Many Cooks
案例简介：Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.
太多厨师
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Too Many Cooks
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