案例简介：标签杀手运动旨在根除具有讽刺意味的 # FirstWorldProblem 模因，其中人们在推特上谈论无聊的生活负担。对于国歌广告，我们收集了真正的 “第一世界问题” 推特，然后联系海地的人背诵。但也许更有效的是一系列个性化的回应视频，在这些视频中，不同的海地人在推特上使用标签安慰那些人。

案例简介：The Hashtag Killer campaign set out to eradicate the ironic #FirstWorldProblem meme, in which people tweet about frivolous life burdens. For the anthem commercial, we gathered real ‘First World Problem’ tweets and then approached people in Haiti to recite them. But perhaps even more effective was the series of personalised response videos, in which various Haitians consoled those using the hashtag on Twitter.

标签杀手 | Hashtag Killer Case

案例简介：标签杀手运动旨在根除具有讽刺意味的 # FirstWorldProblem 模因，其中人们在推特上谈论无聊的生活负担。对于国歌广告，我们收集了真正的 “第一世界问题” 推特，然后联系海地的人背诵。但也许更有效的是一系列个性化的回应视频，在这些视频中，不同的海地人在推特上使用标签安慰那些人。

标签杀手 | Hashtag Killer Case

案例简介：The Hashtag Killer campaign set out to eradicate the ironic #FirstWorldProblem meme, in which people tweet about frivolous life burdens. For the anthem commercial, we gathered real ‘First World Problem’ tweets and then approached people in Haiti to recite them. But perhaps even more effective was the series of personalised response videos, in which various Haitians consoled those using the hashtag on Twitter.

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标签杀手 | Hashtag Killer Case

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