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空白报纸封面
案例简介：芝加哥最古老的报纸《芝加哥太阳时报》正在转型，最近被更名为 “美国最努力的工作报纸”。"为了向重置发出信号，迫使读者想象没有报纸的城市，他们把最有价值的房地产 -- 封面本身 -- 留空。 该法案旨在增加数字和整体订阅。这是该报纸将进行的一系列努力的一部分，作为他们重塑品牌的一部分，也是他们承诺提升他们提供的内容的一部分。
空白报纸封面
案例简介：The Chicago Sun-Times, Chicago's oldest paper, is being transformed and has recently rebranded as "The Hardest Working Paper in America." To signal the reset and compel readers to imagine the city without the paper, they left their most valuable piece of real-estate - the cover itself - blank. The act is intended to increase digital and overall subscriptions. It is part of a series of efforts the paper will be undertaking as part of their rebranding, and their commitment to elevating the content they provide.
The Blank Newspaper Cover
案例简介：芝加哥最古老的报纸《芝加哥太阳时报》正在转型，最近被更名为 “美国最努力的工作报纸”。"为了向重置发出信号，迫使读者想象没有报纸的城市，他们把最有价值的房地产 -- 封面本身 -- 留空。 该法案旨在增加数字和整体订阅。这是该报纸将进行的一系列努力的一部分，作为他们重塑品牌的一部分，也是他们承诺提升他们提供的内容的一部分。
The Blank Newspaper Cover
案例简介：The Chicago Sun-Times, Chicago's oldest paper, is being transformed and has recently rebranded as "The Hardest Working Paper in America." To signal the reset and compel readers to imagine the city without the paper, they left their most valuable piece of real-estate - the cover itself - blank. The act is intended to increase digital and overall subscriptions. It is part of a series of efforts the paper will be undertaking as part of their rebranding, and their commitment to elevating the content they provide.
空白报纸封面
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The Blank Newspaper Cover
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Imagine a Chicago without the Sun-Times
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