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案例简介：结果 这个案例描述了协调通信如何帮助大众大幅增加柴油销售份额，并将销售组合向更高的变体柴油倾斜。该活动使柴油销售收入增加了 60%，更大功率柴油的销售从 33% 增加到 53%。大众成为柴油市场的领导者，高尔夫成为英国最畅销的柴油。该案例展示了通信公司如何为大众汽车英国公司带来 1.8 亿英镑的额外收入，并永远改变了人们对柴油的看法。
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案例简介：Results This case describes how coordinated communications helped to dramatically increase the diesel share of Volkswagen sales, and to skew the sales mix towards higher variant diesels. The campaign saw diesel sales revenues increase by 60%, and sales of higher-powered diesels increased from 33% to 53% of Volkswagenâs diesel mix. Volkswagen became diesel market leader and Golf became the UKâs best selling diesel. The case demonstrates how communications led, profitably, to £180.2m in additional revenue for Volkswagen UK, and changed perceptions of diesel forever.
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案例简介：结果 这个案例描述了协调通信如何帮助大众大幅增加柴油销售份额，并将销售组合向更高的变体柴油倾斜。该活动使柴油销售收入增加了 60%，更大功率柴油的销售从 33% 增加到 53%。大众成为柴油市场的领导者，高尔夫成为英国最畅销的柴油。该案例展示了通信公司如何为大众汽车英国公司带来 1.8 亿英镑的额外收入，并永远改变了人们对柴油的看法。
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案例简介：Results This case describes how coordinated communications helped to dramatically increase the diesel share of Volkswagen sales, and to skew the sales mix towards higher variant diesels. The campaign saw diesel sales revenues increase by 60%, and sales of higher-powered diesels increased from 33% to 53% of Volkswagenâs diesel mix. Volkswagen became diesel market leader and Golf became the UKâs best selling diesel. The case demonstrates how communications led, profitably, to £180.2m in additional revenue for Volkswagen UK, and changed perceptions of diesel forever.
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