2016-2017戛纳狮 - 促销类  - A14组 入围奖 在墨西哥，由于性教育缺乏，出现了很多年轻妈妈。 救助儿童会把一些生理常识附配在Pad上，向适龄女孩普及性教育     LEARNING PERIOD SAVE THE CHILDREN | GREY MÈXICO | 2017Promo And Activation - A14 Charities & Non-profit Execution The simplicity of this idea made it so that its implementation was very simple, practical and fast. During the first phase of this developing initiative, more than 2,000 sanitary pads were produced, to reach 700 girls. This pads were handed out in primary schools in one State with a high number of teen pregnancies.   Synopsis Mexico tops the list of teen pregnancies in OECD countries. Mexico is a traditionalist and conservative; teachers and parents don’t talk about sex education with their children or students. Save the Children, worried about this situation, needed to create or develop a communication program that helps prevent and reduce teen pregnancies. The objective was to create a reliable bond between teenagers and Save the Children to deliver relevant information about sex education, that helps them make better decisions.   Campaign Description We took advantage of the stage where girls start going through physical changes and a lot of questions come to their minds. That moment is when their period begins and they start using sanitary pads. Sanitary pads have always been there, but nobody had ever used them as a private, precise and effective medium to deliver intimate messages that help girls prevent pregnancies. The average age when a girl has her first period is 12 years old, and, on average, at 15 they have their first sexual relation. That’s 3 years that allow for 12 sanitary pads to be delivered to them, which represent 432 messages with information about sex education.   Strategy Thanks to Save the Children’s prof</