Moma Foods, the creators of modern oat-based breakfasts and snacks has appointed St. Luke’s as its creative agency to handle its advertising and brand communications for the London-based brand.The agency’s first work, which runs until the end of February, will raise awareness of Moma’s range of porridge sachets and pots, challenging assumptions that all oats are born equal.St. Luke’s campaign idea is ‘The MOMA of all’, reinforcing that however you like your oats, MOMA makes the mother of them all. Their pimped-up jumbo oats with tantalising flavour combinations set the new standard. The creative work makes use of bold colour, illustrations, and animations to bring to life the MOMA porridge range, which includes cranberry and raisin, almond butter and salted caramel, and super seeds.CreditsTom Mercer, Founder, MOMAPete Joubert, Managing Director, MOMAJosi Gilgallon, Head of Marketing, MOMAOliver Davies, Assistant Brand Manager, MOMASt. Luke’s, Creative AgencyAlan Young, Chief Creative OfficerRichard Denney, Executive Creative DirectorMarcus Smith, Art DirectorTom Hopkins CopywriterRoy Hyndman, Agency ProducerRob Sandford & Dan Hulse, Agency PlannersEd Palmer, Managing DirectorJade Leighton, Account DirectorJon Hubbard, Mike Pain & Ben Gilbey, DesignersExterion Media, Weird Lime, Selesti, Media Agencies