Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time Grammy award-winner Billie Eilish. #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.CreditsDeutsche TelekomUlrich Klenke - Chief Brand OfficerWolfgang Kampbartold - VP InternationalMarketing CommunicationsAyten Pekerman – Head of International MarketCommunicationMaren Ruddat - International MarketCommunicationDaniel Jaeger – Head of International MediaRalf Luelsdorf – Head of International MusicMarketingKathleen Karrer - International Music MarketingAgency - Saatchi & SaatchiChairwoman & Global Chief Creative Officer - Kate StannersCCO - Guillermo VegaECDs - Franki Goodwin - ECDWilliam John - ECD (shoot)Creatives (AD/Copywriter) - Copywriters: Mia Silverman & Francesco GrandiArt Director: Mia SilvermanSaatchi Producer(s) - Nayab Malik – Senior Creative ProducerAlly Dean – Senior ProducerJodie Sibson – Senior ProducerPlanner(s) - Sam Wise – Head of PlanningMathieu Abet – Planning PartnerLaura Pugh – Senior PlannerBusiness Lead - Clare Shaw - International Client Services DirectorAccount Team - Anne Schlicht – Business LeaderTerri Turner – Senior Account DirectorCali Fish – Account ManagerDesigner(s) - Talveer Uppal – Design LeadNicholas Pires – DesignerPhotographer - Vincent HaycockPhotographer's agency - SomesuchProduction company - Production Company: SomesuchProducer: Elly CamisaExec Producer: Tash TanPM: Max HarrisonCostume Stylist: Larissa Bechtold(LA Shoot)LA Service Company: Somesuch LALine Producer: Youree HenleyProduction Designer: Chris Jones(Poland Shoot)Poland Service Company: Papaya FilmsLine Producer: Marta SpychalskaProduction Designer: Paulina SzpilaDirector - Vincent HaycockDoP - Mátyás ErdélyAudio Post Production - Sound House: FactorySound Designer: Dan BeckwithPost Production - Film Post Production Main Film: ETCProducer: Jon PurtonColourist: Luke MorrisonCutdowns:Film Post Production: ProdigiousProducer: Libby OrrettEditor: Ben MatthewsSound: Michael PowellExposure(media channels) - Online & Social MediaMedia - emetriq, Hamburg,WPP Team Magenta, DüsseldorfArtist/Brand Relationship Management - Thorsten König, Miracle MusicTalent - Talent: Billie EilishManagement: Danny Rukasin, Laura Ramsay,Brandon Goodman (Best Friends Music)Talent Creative Direction: Michelle An, ChelseaDodson (Interscope Records)Talent Hair: Tammy YiTalent Makeup: Rob RumseyTalent Styling: Samantha BurkhartTalent Styling Assistant: Damien Lloyd RegaladoInfluencer management - Pulse AdvertisingDaniela Kühr - Campaign ManagerJulia Ulatowska - Account ManagerNatalia Marcinkowska - Senior Key AccountManagerRona Schulz - Campaign MangerGeraldine Ladewig - Senior Key Account ManagerPR - Proud Robinson + PartnersLucy Boyd: Business DirectorLara McWilliam: Account DirectorJoe Connolly: Senior Account ManagerRebecca Ritchie: Junior StrategistCynthia Gilbertz: Account Executive