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Prefeitura city De Curitiba: 残疾人项目
案例简介:
Prefeitura city De Curitiba: 残疾人项目
案例简介:
Prefeitura Municipal De Curitiba: Disabled Project
案例简介:
Prefeitura Municipal De Curitiba: Disabled Project
案例简介:
Prefeitura city De Curitiba: 残疾人项目
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Prefeitura Municipal De Curitiba: Disabled Project
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基本信息
- 广告品牌: Prefeitura Municipal De Curitiba
- 发布日期: 2016-07
- 行业领域: NGO , 商务服务 , 影音娱乐 , 公共事业
- 媒体类别: 短视频 , 户外 , 活动
- 广告语言: 意大利语
- 媒介平台: 墙体广告
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创作者
案例详情
In Curitiba, one of the largest state capitals in Brazil, over 400,000 disabled people have their rights disrespected every day. Several campaigns had been made to change this scenario. The result? None. It was time for a radical attitude. We created an anti-campaign and launched the Movimento pela Reforma de Direitos (Rights Reform Movement), an organization that advocated the end of the rights of disabled people. With a single billboard and a fan page on Facebook, the MRD took over social media and Brazilian TV news. Millions of people came out defending disabled people’s rights. The next step: revealing who was behind the campaign. The truth shocked the whole country: the entity behind this fake organization was the Council for the Rights of Disabled People, formed only by people with a disability. The impact was greater than before and mobilized Brazil.
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