Word Search (With Answers)|海报/平面|广告营销案例【ADGuider广告指南】

单词搜索 (带答案)

案例简介：为了纪念 2017 国际妇女节, 反家庭暴力慈善机构 “妇女援助” 与报纸 “i” 和 “伦敦晚报” 合作，创建 “心灵游戏”，揭示家庭虐待的隐藏迹象。 3月7日星期二，“我” 中的纵横字谜和 “晚上标准” 中的 “搜索” 一词将被妇女援助组织接管。游戏看起来和工作就像任何其他报纸谜题一样，有一个关键的区别: 答案是与强制控制相关的词，被定义为心理和情感虐待的模式。第二天，国际妇女节，纵横字谜线索的答案和解释将会被揭示。该运动旨在表明，尽管情感虐待比身体暴力更难识别，但它仍然是一种犯罪，可能对妇女生活产生毁灭性影响。访问 www.womensaid.org.uk 了解更多信息，并了解如何提供帮助。妇女援助组织首席执行官波莉 · 尼特 (Polly Neate) 表示: “情感虐待是家庭虐待的黑心。肇事者通常开始在情感上虐待受害者 -- 削弱她的自尊，慢慢剥夺她对生活的控制。身体暴力往往来得晚。所有人都必须理解这一点: 家庭虐待不仅仅是瘀伤。" WCRS 的执行创意总监罗斯 · 尼尔说: “家庭暴力与伤口和瘀伤有关。但事实是，大多数案件涉及情感虐待，这很难看到。我们必须创造一种方法来教育人们发现不是视觉的线索。使用报纸拼图可以让我们带人们去旅行，他们不会继续印刷广告。我们希望这种熟悉格式的新用法能在国际妇女节的一个非常重要的问题上有所启发。"

单词搜索 (带答案)

案例简介：To mark International Women’s Day 2017, anti-domestic violence charity Women’s Aid has partnered with newspapers The i and The London Evening Standard to create “Mind Games” that reveal the hidden signs of domestic abuse. On Tuesday 7th March, the crossword in The i and the word search in The Evening Standard will be taken over by Women’s Aid. The games look and work like any other newspaper puzzle, with one key difference: the answers are words relating to coercive control, defined as patterns of psychological and emotional abuse. On the following day, International Women’s Day, the answers and explanations to the crossword clues will be revealed. The campaign aims to show that although emotional abuse is harder to spot than physical violence, it’s still a crime and can have a devastating effect on women’s lives. Visit www.womensaid.org.uk to find out more and see how you can help. Polly Neate, Chief Executive at Women’s Aid, said: “Emotional abuse is the dark heart of domestic abuse. Perpetrators usually begin abusing their victim emotionally – chipping away at her self-esteem and slowly stripping away her control of her life. Physical violence often comes later. It is vital that this is understood by all: that domestic abuse is more than bruises.” Ross Neil, Executive Creative Director at WCRS, said: “Domestic violence is associated with cuts and bruises. But the truth is the majority of cases involve emotional abuse, and it’s a lot harder to see. We had to create a way of educating people to spot clues that aren’t visual. Using newspaper puzzles allows us to take people on a journey they wouldn’t go on with a print ad. We hope this new use of a familiar format shines a light on a very important issue on International Women’s Day.”