Balloons have been a colourful, cheery part of celebrations since the late 1800s, but they can also alert people to serious hidden health conditions. Blowing up a balloon is a key health test that most people have been taking their whole life without realizing it. The Lung Association - Ontario has partnered with BBDO Toronto to urge Ontarians to take “The Unfun Balloon” test. The new test is part of an effort to raise awareness of Chronic Obstructive Pulmonary Disease (COPD).An umbrella term for a group of progressive lung diseases including emphysema and chronic bronchitis, COPD is expected to become the third largest cause of death worldwide by 2020. It is estimated that 1.6 million of the approximately 3.2 million Canadians currently living with COPD don’t know it, preventing them from seeking out potentially life-saving medical treatment.The Lung Association is mailing The Unfun Balloon to GTA residents so that they can conduct the test at home, while an accompanying awareness campaign includes transit ads featuring an image of an uninflated balloon driving people to get more information about COPD at theunfunballoon.ca URL. The Unfun Balloon will also be available for free at select retailers, but any balloon can be used to take this new test making it very accessible and easy to do. “Many people have no knowledge of this deadly disease, so we’re glad to partner with the Lung Association of Ontario to help raise awareness,” says Chris Booth, vice-president, associate creative director of BBDO Toronto. “A simple test can be a life-saver.”CreditsThe Unfun BallonClient: Lung Association - OntarioMarketing: Peter Glazier, Monica KocsmarosAgency: BBDO TorontoCCO: Denise Rossetto, Todd MackieVP, ACD: Chris Booth, Joel PylypiwArt Director: Bryan HowarthVP, Group Account Director: Rebecca FlamanAccount Director: Saloni WadehraAccount Coordinator: Nasreen ModyDirector: Chris BoothDirector of Photography: Angel NavarroSound: Przemek ZalinskiEditing, Post Production: Saints Editorial, Christopher ChangColour: Alter Ego