To celebrate Take Your Cat to the Vet Day, the makers of Whiskas have created Cat Calm Radio, a radio station broadcasting music designed to have a calming effect on your cat on the way to the vet. Despite the curious nature of cats, most get seriously stressed out in the car. This stress on both the cat and owner means cats visit the veterinarian much less often than dogs; contributing to an array of health problems that can develop going unchecked.Providing some songs to help keep your cat calm, the makers of Whiskas have launched Cat Calm Radio on Take Your Cat to the Vet Day. As a species-specific radio station, the music on Cat Calm Radio is designed to have a calming effect on your cat on the way to the vet. Broadcasting online at CatCalmRadio.com, and created in partnership with the Whiskas brand’s advertising agency, BBDO Toronto, the station plays a continuous stream of music created by species-specific musician David Teie.The makers of Whiskas believe this music will give cat owners a tool that will have a calming effect on their cat on the way to the vet, increasing vet visits and helping to keep their cats healthy and curious. Although Cat Calm Radio was launched to coincide with Take Your Cat to the Vet Day, the soothing sounds of Cat Calm radio will continue to be available to cat owners 24-hours a day at CatCalmRadio.com.CreditsWHISKAS Cat Calm RadioCampaign name: Cat Calm RadioClient: WHISKAS® Cat Mainmeal, Mars PetcareBrand Director, Cat & Dog Mainmeal: George FungMarketing Intern, Cat Mainmeal: Christie StellingBrand Manager, Cat Mainmeal Wet: Marisa LawSenior Brand Manager, Cat Mainmeal Dry: Sonia MunnCreative Agency: BBDO TorontoChief Creative Officer: Todd MackieChief Creative Officer: Denise RossettoAssociate Creative Director: Derek BlaisCopywriter: Daniela MarinoArt Director: Cassandra ShuberVP, Project Management: Jason DickSr. Project Manager: Sarah NgGroup Account Director: Sonia RuckemannAccount Supervisor: Dan La CuteAccount Executive: Jia CauVP Strategy: Tom Kenny