本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
解锁旅程-LNY '23
案例简介：学分
解锁旅程-LNY '23
案例简介：Credits
Unlock The Journey - LNY '23
案例简介：学分
Unlock The Journey - LNY '23
案例简介：Credits
解锁旅程-LNY '23
暂无简介
Unlock The Journey - LNY '23
暂无简介
基本信息
- 广告品牌： Bowmore , Beam Suntory
- 发布日期： 2023-01
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面 , 户外
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
2023 being the year of the Water Rabbit, we invited consumers to go on a journey to discover Bowmore with the rabbit as their guide. We partnered with Erika Tay Qi Yin, a Singaporean Chinese illustrator whose style is heavily inspired by Chinese folklore. With her, we created a design that combined the heritage of Bowmore with the traditions of Lunar New Year. The rabbit begins by playfully beckoning you into the keyhole where atop the waves of the Atlantic, sits Bowmore’s distillery. Illustrations of peat smoke, ribbons of whisky and spikes of barley flow outward from the keyhole, carried in the beaks of swallows which symbolise beauty and new beginnings. As the rabbit journeys across, we see the Phoenix, golden Koi fish, gold coins and mandarin oranges – all key elements from the Chinese legend of the rabbit’s meeting with the Jade Emperor.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
