Samsung has unveiled a new ad spot leading up to the first NFL game this season, featuring two star NFL players and its new flagship Galaxy Note8 device.The ad will air on NBC, as well as on social and digital platforms.The humorous spot pickups from last year, reigniting one of the most heated cornerback v wide receiver rivalries in the NFL between Washington Redskins cornerback Josh Norman and Cowboys wide receiver Dez Bryant.In the spot, Norman is once again throwing shade at Dez during a press conference – but this time he’s doing it with the highly-anticipated Galaxy Note8 smartphone. Norman taunts Bryant with a series of over-the-top snarky sketches created using one of the Note8’s most defining features, the S Pen, which unlocks new ways to draw, write and communicate with others through live messaging.In addition to working with Norman and Bryant, Samsung is also partnering with NFL cornerback Richard Sherman on the exclusive device (Note8 + S8) to film his new Players Tribune content series, Out of Context.CreditsW+K PORTLANDExecutive Creative Directors: Jason Bagley / Eric BaldwinCreative Directors: Brandon Davis / Stuart BrownCopywriter: Ryan HartsfieldArt Director: Jeff Fang and Croix GagnonDirector of Production: Matt Hunnicutt / Mike DavidsonSenior Integrated Producer: Jennie LindstromAccount Team: David Newsome / Nick Larkin / Juliana ColePRODUCTIONProduction Company: CaviarDirector: Jody HillExecutive Producer: Michael SagolExecutive Producer: Jasper ThomlinsonHead of Production: Casey WoodenProducer: Bernard RahillDirector of Photography: Eric TremelEDITORIALEditorial Company: Rock Paper ScissorsEditor: Christjan JordanExecutive Producer: Eve Kornblum / Rana MartinProducer: Dani DuHadway/Sasha Grubor/Taylor ColbertAssistant Editor: Pieter Viljoen VFXVFX Company: The MillExecutive Producer: Enca KaulProducer: Daniel MidgleyAssociate Producer: Chris LewisSet Supervisors / Creative Directors: Phil Crowe / Chris “Badger” Knight2D Lead Artist: Theodore Maniatis2D Artists: Chris Payne and Chris HunsbergerMotion Graphics: Tony Carlson and Christian PerezGRADECompany: The MillColourist: Adam ScottExecutive Producer, Colour: Thatcher PetersonColor Assist: Zack WilponColour Producer: Diane ValeraMIXCompany: Limes StudiosMix Engineer: Joel WatersAssistant Mix Engineer: Stephen FredricksExecutive Producer: Susie BoyajanSOUND DESIGNCompany: LSDSound Designer: Michael AnastasiExecutive Producer: Susie Boyajan