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一个广告，你抓伤和失去
案例简介：为了表明我们产品的主要属性，我们决定使用印刷界最受欢迎的划痕。抓和赢。有了一个吸引人的标题，我们邀请读者从隐藏着两个不同故事的地方划掉。随着每一个划痕，故事远离标题暗示的内容，并迅速演变成一系列不幸的事件。故事发展的方式表明，每一次抓伤，你都可以破坏一个好故事。我们创造了一些不同于哥伦比亚杂志上的东西。
一个广告，你抓伤和失去
案例简介：To make evident the main attribute of our product we decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, we invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. We created something unlike anything ever seen on a magazine in Colombia.
An ad where you scratch and lose
案例简介：为了表明我们产品的主要属性，我们决定使用印刷界最受欢迎的划痕。抓和赢。有了一个吸引人的标题，我们邀请读者从隐藏着两个不同故事的地方划掉。随着每一个划痕，故事远离标题暗示的内容，并迅速演变成一系列不幸的事件。故事发展的方式表明，每一次抓伤，你都可以破坏一个好故事。我们创造了一些不同于哥伦比亚杂志上的东西。
An ad where you scratch and lose
案例简介：To make evident the main attribute of our product we decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, we invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. We created something unlike anything ever seen on a magazine in Colombia.
一个广告，你抓伤和失去
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An ad where you scratch and lose
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