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剑戏
案例简介:这个名为 “贸易技巧” 的快速视频系列来自雷卡伏特加,其特点是调酒师展示了令人瞠目结舌的酒吧技巧。但是,无论是诡计还是轻微的编辑,每个视频都以一杯真正美味的雷卡鸡尾酒结束。 推出该系列的前两个视频名为 “装饰极大” 和 “剑戏”,其中特雷弗 · 施耐德和夏洛特 · 沃西是威廉 · 格兰特父子公司的品牌大使。这些视频将在本周新奥尔良为期一周的国际鸡尾酒节 “鸡尾酒故事” 上预览。在电影节上,Reyka 还将推出一款 Sno Hus 风味 Sno 加盖鸡尾酒,以及可供品尝的碳酸 Reyka 间歇泉。一台装有该品牌独特文化物品的冰岛自动售货机也将在深夜在酒店迎接活动参与者。 另外四个 “交易技巧” 视频将于 7月和 8月在社交平台上发布,包括来自纽约市地区的其他调酒师和调酒师。
剑戏
案例简介:Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail. The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting.An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel. Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area.
Sword Play
案例简介:这个名为 “贸易技巧” 的快速视频系列来自雷卡伏特加,其特点是调酒师展示了令人瞠目结舌的酒吧技巧。但是,无论是诡计还是轻微的编辑,每个视频都以一杯真正美味的雷卡鸡尾酒结束。 推出该系列的前两个视频名为 “装饰极大” 和 “剑戏”,其中特雷弗 · 施耐德和夏洛特 · 沃西是威廉 · 格兰特父子公司的品牌大使。这些视频将在本周新奥尔良为期一周的国际鸡尾酒节 “鸡尾酒故事” 上预览。在电影节上,Reyka 还将推出一款 Sno Hus 风味 Sno 加盖鸡尾酒,以及可供品尝的碳酸 Reyka 间歇泉。一台装有该品牌独特文化物品的冰岛自动售货机也将在深夜在酒店迎接活动参与者。 另外四个 “交易技巧” 视频将于 7月和 8月在社交平台上发布,包括来自纽约市地区的其他调酒师和调酒师。
Sword Play
案例简介:Titled “Tricks of the Trade,” this fast video series from Reyka Vodka features bartenders showing off eye-bending bar tricks. But regardless of trickery or slight-of-editing-hand, each video ends with an authentically delicious Reyka cocktail. The first two videos launching the series – titled “Garnish Greatly” and “Sword Play” – feature Trevor Schneider and Charlotte Voisey, Brand Ambassadors for William Grants & Sons. The videos will be previewed at Tales of the Cocktail, the premier, weeklong international cocktail festival in New Orleans this week. At the festival, Reyka will also debut a Sno Hus serving flavored Sno Capped cocktails, as well as carbonated Reyka Geyser Shots for tasting.An Icelandic vending machine loaded with items unique to the brand’s culture will also greet event attendees late night in their hotel. Four additional “Tricks of the Trade” videos will be released across social platforms in July and August, featuring other bartenders and mixologists from the New York City area.
剑戏
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Sword Play
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基本信息
- 广告战役: #Tricks of the Trade#
- 广告品牌: Reyka Vodka
- 发布日期: 2015-07-01
- 行业领域: 烟酒/送礼 , 洋酒 , 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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