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案例简介：描述客户的简报: Tricom 想重新启动他们新的高速互联网连接。为了做到这一点，我们利用电影院对俘虏和年轻观众提出了一个简单但引人注目的想法, 因为他们最终决定在他们的房子里使用哪个互联网提供商。我们想确保 Tricom 作为最快的互联网连接保持在他们的头脑中，同时说服他们请求服务。 创意执行: 我们的创意解决方案直接与我们的目标相关，该目标使用互联网下载电影、音乐或观看流媒体视频。这些人需要一个快速、可靠的连接，不会中断他们正在观看的内容。我们的行动直接反映了他们在缓慢的互联网连接上上网的沮丧，同时给了他们这个问题的完美解决方案, 通过改变他们与 Tricom 的互联网连接。我们的行动被放置在广告从未出现过的地方，同时使用电影的内容来传达我们的信息。 描述简短/目标的创造性解决方案。 我们在电影院用每部电影的开头放了一个广告。当制作室介绍出现时，动画冻结了几次，就像在缓慢的互联网连接上观看一样。之后，一个光标出现并最小化了窗口，显示了一个 YouTube 风格的屏幕，屏幕上有他们将要看到的电影标题。这个窗口被最小化到电脑桌面，在那里搜索了 Tricom 的宽带互联网。连接后，光标返回电影，并立即上传。光标点击播放，真正的电影终于没有中断地开始了。 尽可能详细地描述结果。 我们的行动立即在推特和其他社交网络上引起了轰动，创造了电影院使用互联网放映电影的口碑，默认情况下，这是 Tricom 的连接。我们在每一部宣传 Tricom 互联网的电影的结尾都发放了传单，这些传单可以用作安装这项服务的优惠券。很多人接近我们，使得 Tricom 的互联网部门在 2009年增长了 36%。
重新加载
案例简介：Describe the brief from the client: Tricom wanted to relaunch their new speed Internet Connection. To do this, we used movie theatres to direct a simple but striking idea on a captive and younger audience, since they are the ones who in the end make the decision of which Internet provider is used in their houses. We wanted to make sure that Tricom stayed at their top of mind as the fastest Internet connection while persuading them to request the service. Creative Execution: Our creative solution relates to our target directly, which uses the Internet to download movies, music or watch streaming videos. These people need a fast, reliable connection that doesn't interrupt what they're watching. Our action was a direct reflection of the frustration they experience surfing the web on a slow Internet connection, while at the same time giving them the perfect solution to this problem, by changing their Internet connection to Tricom's. Our action was placed where an ad had never appeared before while using the movie's content to communicate our message. Describe the creative solution to the brief/objective. We placed an ad in cinemas using the beginning of each movie. When the production house intro appeared the animation froze several times, like it was being watched on a slow Internet connection. After, a cursor appeared and minimised the window revealing a YouTube-style screen with the title of the movie they were about to see. This window was minimised to a computer desktop where Tricom's Broadband Internet was searched. After connecting, the cursor went back to the movie and it uploaded instantly. The cursor clicked on play and the real movie finally started without interruptions. Describe the results in as much detail as possible. Our action created immediate buzz in Twitter and other social networks, creating word of mouth that the movie theatres were using the Internet to show their movies and by default it was Tricom's connection being used. We gave out flyers at the end of each movie promoting Tricom's Internet, which could be used as coupons to install the service. Many people approached us, making Tricom's Internet division grow by 36% during 2009.
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案例简介：描述客户的简报: Tricom 想重新启动他们新的高速互联网连接。为了做到这一点，我们利用电影院对俘虏和年轻观众提出了一个简单但引人注目的想法, 因为他们最终决定在他们的房子里使用哪个互联网提供商。我们想确保 Tricom 作为最快的互联网连接保持在他们的头脑中，同时说服他们请求服务。 创意执行: 我们的创意解决方案直接与我们的目标相关，该目标使用互联网下载电影、音乐或观看流媒体视频。这些人需要一个快速、可靠的连接，不会中断他们正在观看的内容。我们的行动直接反映了他们在缓慢的互联网连接上上网的沮丧，同时给了他们这个问题的完美解决方案, 通过改变他们与 Tricom 的互联网连接。我们的行动被放置在广告从未出现过的地方，同时使用电影的内容来传达我们的信息。 描述简短/目标的创造性解决方案。 我们在电影院用每部电影的开头放了一个广告。当制作室介绍出现时，动画冻结了几次，就像在缓慢的互联网连接上观看一样。之后，一个光标出现并最小化了窗口，显示了一个 YouTube 风格的屏幕，屏幕上有他们将要看到的电影标题。这个窗口被最小化到电脑桌面，在那里搜索了 Tricom 的宽带互联网。连接后，光标返回电影，并立即上传。光标点击播放，真正的电影终于没有中断地开始了。 尽可能详细地描述结果。 我们的行动立即在推特和其他社交网络上引起了轰动，创造了电影院使用互联网放映电影的口碑，默认情况下，这是 Tricom 的连接。我们在每一部宣传 Tricom 互联网的电影的结尾都发放了传单，这些传单可以用作安装这项服务的优惠券。很多人接近我们，使得 Tricom 的互联网部门在 2009年增长了 36%。
Reload
案例简介：Describe the brief from the client: Tricom wanted to relaunch their new speed Internet Connection. To do this, we used movie theatres to direct a simple but striking idea on a captive and younger audience, since they are the ones who in the end make the decision of which Internet provider is used in their houses. We wanted to make sure that Tricom stayed at their top of mind as the fastest Internet connection while persuading them to request the service. Creative Execution: Our creative solution relates to our target directly, which uses the Internet to download movies, music or watch streaming videos. These people need a fast, reliable connection that doesn't interrupt what they're watching. Our action was a direct reflection of the frustration they experience surfing the web on a slow Internet connection, while at the same time giving them the perfect solution to this problem, by changing their Internet connection to Tricom's. Our action was placed where an ad had never appeared before while using the movie's content to communicate our message. Describe the creative solution to the brief/objective. We placed an ad in cinemas using the beginning of each movie. When the production house intro appeared the animation froze several times, like it was being watched on a slow Internet connection. After, a cursor appeared and minimised the window revealing a YouTube-style screen with the title of the movie they were about to see. This window was minimised to a computer desktop where Tricom's Broadband Internet was searched. After connecting, the cursor went back to the movie and it uploaded instantly. The cursor clicked on play and the real movie finally started without interruptions. Describe the results in as much detail as possible. Our action created immediate buzz in Twitter and other social networks, creating word of mouth that the movie theatres were using the Internet to show their movies and by default it was Tricom's connection being used. We gave out flyers at the end of each movie promoting Tricom's Internet, which could be used as coupons to install the service. Many people approached us, making Tricom's Internet division grow by 36% during 2009.
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