Interactive Postcard|短视频|广告营销案例【ADGuider广告指南】

互动明信片

案例简介：自 1995年以来，海湾恢复网络一直在墨西哥湾开展工作，为该地区提供了一个声音，以推进具有海湾重要性的环境问题。当英国石油公司的深水地平线海上钻井平台开始向该地区释放数百万公升石油时，该组织及其资源将因美国最严重的环境灾难而捉襟见肘。今天，许多人不知道石油继续留在海湾。哲学 M & C 萨奇瑞士需要将注意力带回墨西哥湾，让人们看到这场灾难仍然在该地区及其所有居民造成毁灭性的问题。为了做到这一点，M & C 萨奇瑞士为海湾恢复网络提供了一个简单而有影响力的解决方案，形式是一张明信片，可以很容易地与人们分享。明信片使用环保墨水将卡片的接收者直接放入他们自己可以体验海湾发生的事情并支持海湾恢复网络的情况。“需要更多人手” 的行动呼吁进一步坚持认为，只有在更多人的帮助下，该地区才能继续走上复苏的道路。

互动明信片

案例简介：The Gulf Restoration Network has been working in the Gulf of Mexico since 1995, providing the region with one voice to advance environmental issues of Gulf-wide importance. When BP’s Deepwater Horizon offshore drilling unit rig began to release millions of litres of oil into the region, the organisation and its resources would be stretched by the United States’ worst environmental disaster. Today, many people are unaware that the oil continues to remain in the Gulf. Philosophy M&C Saatchi Switzerland needed to bring attention back to the Gulf of Mexico and for people to see that the disaster was still causing devastating issues in the area and to all of its inhabitants. To do this M&C Saatchi Switzerland delivered a simple and impactful solution for the Gulf Restoration Network, in the form of a postcard that could be easily shared with people. The postcard uses environmentally-friendly ink to place the receiver of the card directly into a situation where they can experience for themselves what is happening in the Gulf and support the Gulf Restoration Network. The call to action ‘We need more hands’ further insists that it is only with the assistance of more people that the region will be able to continue on a path of recovery.