本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
世界巡回赛
案例简介:查看网站: http://www.cheestrings.co.uk/worldtourgame 查看视频: http://www.cheestrings.co.uk 法伦与 B-Reel 一起为 Cheestrings 开发了一款新的在线游戏,与本月早些时候推出的最新电视节目同步。在电视广告中,弦乐先生发现自己在机场准备参加他的世界巡演。游戏从那里继续。用户首先设计自己的汽车,然后把它带到世界各地,试图跟上他们的同伴,斯特林先生。前两个国家是中国和加拿大,今年晚些时候将推出更多。通过探索它们,孩子们会遇到鲤鱼池和雪人,躲避大熊猫和鲸鱼,收集隐藏的害羞的奶牛。华特迪士尼公司在最近的一项调查中得出结论,近 80% 的孩子 (8-14 岁) 把大部分时间花在互联网上玩游戏。因此,重要的是,新网站既要有教育目的,又要有乐趣。法伦的经理 Karina Wilsher 说: “新的 Cheestrings 游戏对家庭来说是一个很好的在线体验。它让孩子们有机会变得有创造力,享受弦乐先生的美妙世界 ”。该网站通过鼓励孩子们画车辆,给它们装满牛奶,让它们变得栩栩如生,从而促进形状和体积的学习,并且还有著名的地标作为地理参考。
世界巡回赛
案例简介:Check out the site: http://www.cheestrings.co.uk/worldtourgame Check out the videos: http://www.cheestrings.co.uk Fallon in conjunction with B-Reel have created a new online game for Cheestrings to go along with the latest TV spots launched earlier this month. In the TV ads Mr. Strings finds himself at the airport ready to go on his world tour. The game continues from there. Users firstly design their own vehicle and then take it across the world, trying to keep up with their fellow-traveller, Mr. Strings. The first two countries are China and Canada, with more to be launched later in the year. By exploring them the kids will encounter carp ponds and snowmen, dodge giant pandas and whales and collect the hiding shy cows. The Walt Disney Company, in a recent survey concluded that nearly 80% of tweens (8-14 year olds) spend the majority of their time on the internet playing games. Hence, it is important that the new site serves an educational purpose as well as being fun. Karina Wilsher, Manager Director of Fallon said "The new Cheestrings game is a great online experience for families. It gives kids the opportunity to get creative and enjoy the wonderful world of Mr. Strings". The site promotes the learning of shapes and volumes by encouraging children to draw vehicles and fill them with milk to bring them to life, and also has famous landmarks as references to geography.
World Tour Game
案例简介:查看网站: http://www.cheestrings.co.uk/worldtourgame 查看视频: http://www.cheestrings.co.uk 法伦与 B-Reel 一起为 Cheestrings 开发了一款新的在线游戏,与本月早些时候推出的最新电视节目同步。在电视广告中,弦乐先生发现自己在机场准备参加他的世界巡演。游戏从那里继续。用户首先设计自己的汽车,然后把它带到世界各地,试图跟上他们的同伴,斯特林先生。前两个国家是中国和加拿大,今年晚些时候将推出更多。通过探索它们,孩子们会遇到鲤鱼池和雪人,躲避大熊猫和鲸鱼,收集隐藏的害羞的奶牛。华特迪士尼公司在最近的一项调查中得出结论,近 80% 的孩子 (8-14 岁) 把大部分时间花在互联网上玩游戏。因此,重要的是,新网站既要有教育目的,又要有乐趣。法伦的经理 Karina Wilsher 说: “新的 Cheestrings 游戏对家庭来说是一个很好的在线体验。它让孩子们有机会变得有创造力,享受弦乐先生的美妙世界 ”。该网站通过鼓励孩子们画车辆,给它们装满牛奶,让它们变得栩栩如生,从而促进形状和体积的学习,并且还有著名的地标作为地理参考。
World Tour Game
案例简介:Check out the site: http://www.cheestrings.co.uk/worldtourgame Check out the videos: http://www.cheestrings.co.uk Fallon in conjunction with B-Reel have created a new online game for Cheestrings to go along with the latest TV spots launched earlier this month. In the TV ads Mr. Strings finds himself at the airport ready to go on his world tour. The game continues from there. Users firstly design their own vehicle and then take it across the world, trying to keep up with their fellow-traveller, Mr. Strings. The first two countries are China and Canada, with more to be launched later in the year. By exploring them the kids will encounter carp ponds and snowmen, dodge giant pandas and whales and collect the hiding shy cows. The Walt Disney Company, in a recent survey concluded that nearly 80% of tweens (8-14 year olds) spend the majority of their time on the internet playing games. Hence, it is important that the new site serves an educational purpose as well as being fun. Karina Wilsher, Manager Director of Fallon said "The new Cheestrings game is a great online experience for families. It gives kids the opportunity to get creative and enjoy the wonderful world of Mr. Strings". The site promotes the learning of shapes and volumes by encouraging children to draw vehicles and fill them with milk to bring them to life, and also has famous landmarks as references to geography.
世界巡回赛
暂无简介
World Tour Game
暂无简介
基本信息
- 广告品牌: Cheestrings
- 发布日期: 2010-01-02
- 行业领域: 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善