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绿色与黑色: 黑暗,但与mcgarrybowen不同
案例简介:
绿色与黑色: 黑暗,但与mcgarrybowen不同
案例简介:
Green & Black's: Dark, but different by mcgarrybowen
案例简介:
Green & Black's: Dark, but different by mcgarrybowen
案例简介:
绿色与黑色: 黑暗,但与mcgarrybowen不同
暂无简介
Green & Black's: Dark, but different by mcgarrybowen
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Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.The spot is accompanied by The Delfonic's track 'Ready or Not'. Maximilian Adams, senior brand manager at Green & Black’s, explained the reimagined fairytale aims to "showcase that our new G&B Velvet edition is a smooth, more accessible dark chocolate" with through the concept 'Dark but different'.CreditsECD: Paul Jordan & Angus MacadamCreative Directors: Simon Connor & Stephen Cross Agency Producer: Elaine CoyleBusiness Director: Brendan TaylorAccount Director: Henry CarlessDirector: Dorian & DanielDOP: Andre ChemetoffProd. Co: Academy FilmsProducer: George Saunders & Lizie GowerProject Manager: Bugs HartleyPost Production: Electric Theatre Collective Grade: Seamus O’Kane @ The MillFlame Artist: Giles CheethamPost Producer: Josh RobinsonEdit: Art Jones @ Work EditingSound: Wave Sound StudiosSound Engineer: Jack SedgwickMusic: Ready or Not by Hazel TrattComposer: Hazel Tratt
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