Penguin Frozen Storybook|海报/平面|广告营销案例【ADGuider广告指南】

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企鹅冷冻故事书

案例简介：结果超过 16,500 本书在 1 个月内预定，超出预期 85.6%。品牌知名度也提高了 35%。这些书被一些学前组织选为环保读物。执行事情越暖和，它的图像就越消失，在最后一页只留下一条重要的信息。我们的家现在在哪里？全球变暖影响企鹅和他们的朋友的栖息地。' 战略创造世界上第一本冷冻书籍。这本书由特殊墨水制成，对温度有反应。概要全球变暖正在极大地影响我们星球上较冷的地区，尤其是生活在那里的动物。活动描述还有什么比帮助孩子们理解这些问题更好的方式来保护他们的未来。

企鹅冷冻故事书

案例简介：Outcome Over 16,500 books were pre-ordered within 1 month, which was 85.6% beyond expectations. There was also a 35% increase in brand awareness. And the books were selected as an environmentally friendly read by a number of preschool organizations. Execution The warmer things got, the more its images disappeared, leaving only an important message inside the final page. ‘Where is our home now? Global warming affects the habitat of penguins and their friends.’ Strategy Create the worlds first Frozen Book. Made from special inks, the book reacted to temperature. Synopsis Global warming is dramatically affecting the colder regions of our planet and the animals who live there, in particular. CampaignDescription What better way to safeguard their future, than by helping children to understand those very issues.