本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
唤醒广告
案例简介：车祸是哥斯达黎加的主要死亡原因之一，其中许多事故的发生是因为人们在夜间开车时睡着了。因此，作为一家保险公司BlueCross BlueShield哥斯达黎加一直在照顾我们的每一个客户和潜在客户，我们希望对这个问题采取行动。英国神经营销研究公司MindLab的一项研究表明，男人和女人醒来时会听到不同的声音，因为我们的大脑多年来是如何进化的，它对某些声音的敏感性取决于每个人的性别。根据这项研究，我们希望以不同的方式解决这个问题。除了声音之外，我们还创建了恐怖故事，其中包括其中的一些声音，从而创建了科学制作的第一个无线电点，以唤醒您。我们在下午11点和上午4点之间的主要广播电台播出了这些节目，这是大多数事故发生的时间。在其他人成为恐怖故事之前，我们做了这些恐怖故事。哥斯达黎加哈瓦斯为BlueCross BlueShield哥斯达黎加制作的音频广告，类别为: 金融、公共利益、非政府组织。
唤醒广告
案例简介：Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one. Audio advertisement created by Havas, Costa Rica for BlueCross BlueShield Costa Rica, within the categories: Finance, Public Interest, NGO.
The Wake Up Ads
案例简介：车祸是哥斯达黎加的主要死亡原因之一，其中许多事故的发生是因为人们在夜间开车时睡着了。因此，作为一家保险公司BlueCross BlueShield哥斯达黎加一直在照顾我们的每一个客户和潜在客户，我们希望对这个问题采取行动。英国神经营销研究公司MindLab的一项研究表明，男人和女人醒来时会听到不同的声音，因为我们的大脑多年来是如何进化的，它对某些声音的敏感性取决于每个人的性别。根据这项研究，我们希望以不同的方式解决这个问题。除了声音之外，我们还创建了恐怖故事，其中包括其中的一些声音，从而创建了科学制作的第一个无线电点，以唤醒您。我们在下午11点和上午4点之间的主要广播电台播出了这些节目，这是大多数事故发生的时间。在其他人成为恐怖故事之前，我们做了这些恐怖故事。哥斯达黎加哈瓦斯为BlueCross BlueShield哥斯达黎加制作的音频广告，类别为: 金融、公共利益、非政府组织。
The Wake Up Ads
案例简介：Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one. Audio advertisement created by Havas, Costa Rica for BlueCross BlueShield Costa Rica, within the categories: Finance, Public Interest, NGO.
唤醒广告
暂无简介
The Wake Up Ads
暂无简介
基本信息
- 广告品牌： BlueCross BlueShield Costa Rica
- 发布日期： 2021-09
- 行业领域： 公益慈善 , 商务服务 , 公共事业 , 金融/证券
- 媒体类别： 音频 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
