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喜力: 社交圣诞树
案例简介：这是社交的季节 新加坡人在 Facebook 上花费的时间最多，每天至少 39 分钟。然而，这与延长工作时间的文化相结合，意味着尽管高度社交网络化，他们很少聚在一起亲自庆祝。今年，喜力喜力正在以一种不朽的方式庆祝圣诞节，并在社交媒体的推动下创造了一个节日地标。喜力社交圣诞树耸立在 11 米处，周围有 48 个液晶屏幕，旨在在公共空间广播在 Facebook 上交流的圣诞问候。通过 Facebook 应用程序，您可以通过在定制的虚拟树上标记朋友，向他们发送节日问候。在那之后，看到你的创作作为一个数字视觉展示在实际的树木雕塑上。广播的视频记录也将发送给你，并在 Facebook 上与你的朋友分享。喜力社交圣诞树现在于 12月26日在克拉克码头中央喷泉升起。
喜力: 社交圣诞树
案例简介：'Tis the Season to be Social Singaporeans spend the most time out of any nationality on Facebook – at least 39 minutes a day. However, this coupled with a culture of extended working hours, has meant that although highly socially networked, they rarely to come together to celebrate in person. This year, Heineken is celebrating Christmas in a monumental way with the creation of a festive landmark powered by social media. Towering at 11 metres with 48 LCD screens all around, the Heineken Social Christmas Tree is designed to broadcast Christmas greetings exchanged on Facebook in the public space. Via the Facebook app, you can send your friends a festive greeting by tagging them on your customised virtual tree. After that, see your creation come to life as a digital visual showcase on the actual tree sculpture. A video recording of the broadcast will be sent to you and shared with your friends on Facebook as well. The Heineken Social Christmas Tree is now up at Clarke Quay Central Fountain from 17 – 26 December.
Heineken: Social Christmas Tree
案例简介：这是社交的季节 新加坡人在 Facebook 上花费的时间最多，每天至少 39 分钟。然而，这与延长工作时间的文化相结合，意味着尽管高度社交网络化，他们很少聚在一起亲自庆祝。今年，喜力喜力正在以一种不朽的方式庆祝圣诞节，并在社交媒体的推动下创造了一个节日地标。喜力社交圣诞树耸立在 11 米处，周围有 48 个液晶屏幕，旨在在公共空间广播在 Facebook 上交流的圣诞问候。通过 Facebook 应用程序，您可以通过在定制的虚拟树上标记朋友，向他们发送节日问候。在那之后，看到你的创作作为一个数字视觉展示在实际的树木雕塑上。广播的视频记录也将发送给你，并在 Facebook 上与你的朋友分享。喜力社交圣诞树现在于 12月26日在克拉克码头中央喷泉升起。
Heineken: Social Christmas Tree
案例简介：'Tis the Season to be Social Singaporeans spend the most time out of any nationality on Facebook – at least 39 minutes a day. However, this coupled with a culture of extended working hours, has meant that although highly socially networked, they rarely to come together to celebrate in person. This year, Heineken is celebrating Christmas in a monumental way with the creation of a festive landmark powered by social media. Towering at 11 metres with 48 LCD screens all around, the Heineken Social Christmas Tree is designed to broadcast Christmas greetings exchanged on Facebook in the public space. Via the Facebook app, you can send your friends a festive greeting by tagging them on your customised virtual tree. After that, see your creation come to life as a digital visual showcase on the actual tree sculpture. A video recording of the broadcast will be sent to you and shared with your friends on Facebook as well. The Heineken Social Christmas Tree is now up at Clarke Quay Central Fountain from 17 – 26 December.
喜力: 社交圣诞树
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Heineken: Social Christmas Tree
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