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风格之战
案例简介：来自 Iris 新加坡的老虎啤酒 “风格之战” 活动将全新的学校导演丹尼斯 · 戈和乔纳森 · 诺塔罗与伦敦的局外人团结在一起 伦敦 -- (2012年2月27日) -- 总部位于伦敦的制作公司和设计工作室全新学校 (BNS) 的导演和制片人非常自豪地详细介绍他们最新的项目。与 BNS 总部位于伦敦的真人制作合作伙伴 Outsider 、广告代理 Iris Singapore 和亚太啤酒有限公司合作开发, 三个时尚的新竞选点宣传 2012 老虎街足球活动最近开始在亚洲播出。 老虎街足球是一场全球性的比赛，比赛速度快，激烈，超激烈，5 对 5 的比赛限制在一个封闭的椭圆形球场内。来自亚洲、南美和欧洲的球队将参加今年的史诗般的比赛，并于 3月10日在曼谷举行泰国全国总决赛, 获胜者将被提名为世界最佳街头足球运动员。 “我们多年来一直是 BNS 作品的粉丝，” Iris Singapore 的副创意总监克拉伦斯 · 齐夫说。“所以当有机会做一些我们从未见过的事情时，我们打电话给 BNS，祈祷他们不要太忙。与丹尼斯和乔纳森一起工作是一个鼓舞人心的过程。我们最欣赏的是他们对细节的积极和热情。" 在与局外人的首次合作中，BNS 和导演丹尼斯 · 戈和乔纳森 · 诺塔罗创造了该运动精心制作的动画景点。第一: 20 展示 “技能”，第二: 20 展示 “速度”，在战役的: 30 中，这两股力量锁定了 “战斗”。"BNS 还为匹配这三个主题的活动提供了高分辨率打印元素。 “Iris Singapore 的克拉伦斯 · 齐夫、创意团体负责人吉米 · 李、创意文森特 · 泰和制片人金林的挑战是戏剧性地展示街头足球是如何演奏的, BNS 伦敦的执行制片人凯特 · 霍尔说。“愿景始于他们提供的插图，当丹尼斯和乔纳森展示他们对球员和环境的解读时，我们都被迷住了, 以及独特的动画风格如何利用球员的动作 -- 甚至他们衣服的动作 -- 来传达街头足球快节奏的兴奋。" “技巧来自自由式足球，这是有节奏的，” 丹尼斯 · 戈开始说道。“对我来说，最好的表现就是绘画…… 玩家动作的艺术性会留下笔触般的效果。速度是一种非常激进的足球风格，所以球员用碎片和分解的粒子来代表。他太快了，甚至他自己的身体素质也跟不上他。" 与局外人的制作团队和摄影总监亚历克斯 · 巴伯、围棋、诺塔罗、霍尔和他们的团队在绿屏舞台上拍摄了两天的熟练运动员现场镜头, 使用巨大的照明和起重机钻机。拍摄运动员在运动服装中表演，以跟踪和重建他们的 3D 服装，实景镜头以不同的帧率和快门角度拍摄。 “我对动画视觉风格的想法与玩家的衣服非常相关，我们实现这种外观的唯一方法是用 3D 制作他们的衣服，” Go 补充道。考虑到这一点，根据编辑莫斯 · 莱文森的真人镜头的编辑，玩家的动作被跟踪，他们的衣服被模拟，然后被动画。在每个点的过程中，更多的动画是在 2D 中创建的，以进一步将动画和服装整合到真人中，并通过额外的逐帧绘画来实现外观。BNS 艺术家还将玩家所处的城市环境打造得非常程式化，几乎没有色彩，让玩家成为每个地点的焦点。该项目的主要艺术工具包括红色数码相机系统、 Autodesk Maya 、 Maxon 的 Cinema 4D 、 Adobe After Effects 和铸造厂的 Nuke。最终的颜色分级和整理是在 BNS 使用 Autodesk Flame 进行的，每个点都有原始音乐和声音设计，由机器头提供。 对于局外人来说，这个团队由执行制片人理查德 · 帕克、总经理罗伯特 · 坎贝尔和制片人斯蒂芬 · 埃尔加组成。额外的 BNS 学分包括执行制片人德文 · 布鲁克、设计师里卡多 · 维拉维森西奥和弗雷迪 · 阿里纳斯、 CG 首席/技术总监孟汉浩、 3D 艺术家约翰 · 卡莱吉安、瑞安 · 朗、伊利 · 奥拉纳、斯皮里登 · 瑟博斯、弗雷迪 · 阿里纳斯、周杰利、布拉德 · 沃尔特、阿拉斯 · 达玛万、皮奥特 · 格莱宾斯基和基督教日,3D 跟踪由 VramFX 提供，对位由 BotFX 和 Mark Leiberman 提供，故事板艺术家威尔 · 罗萨多和马特 · 罗宾逊，火焰艺术家布雷克 · 胡伯和大卫 · 帕克，2D 艺术家丹尼 · 普林斯兹，埃里克 · 康塞普西翁, 克里斯 · 韦斯特和法比安 · 特哈达以及制片人瑞安 · 麦克里。
风格之战
案例简介：Tiger Beer "Battles of Styles" Campaign from Iris Singapore Unites Brand New School Directors Dennis Go and Jonathan Notaro with London's Outsider LONDON – (Feb. 27, 2012) - The directors and producers from London-based production company and design studio Brand New School (BNS) are very proud to detail their latest project. Developed in partnership with BNS's London-based live-action production partner Outsider, advertising agency Iris Singapore and Asia Pacific Breweries Ltd., three stylish new campaign spots promoting the 2012 Tiger Street Football event recently began airing across Asia. Tiger Street Football is a global tournament featuring fast, furious, ultra-intense 5-on-5 matches confined within a caged oval pitch. Teams from Asia, South America and Europe will compete in this year's epic clash, leading to the Thailand National Finals on 9-10 March in Bangkok, where the winners will be named the world's best street footballers. "We've been fans of BNS's work for years," said Iris Singapore's deputy creative director Clarence Chiew. "So when the opportunity came around to do something that we'd never seen before, we called BNS and crossed our fingers hoping they weren't too busy. Working with Dennis and Jonathan was an inspiring process. What we appreciated most was how proactive and enthusiastic they were in getting the details right." In its first collaboration with Outsider, BNS and directors Dennis Go and Jonathan Notaro created the campaign's meticulously animated spots. The first :20 showcases "Skill," a second :20 presents "Speed," and in the campaign's :30, those two forces lock in "Battle." BNS also delivered high-resolution print elements for the campaign matching these three themes. "The challenge from Iris Singapore's Clarence Chiew, creative group head Jimmy Lee, creative Vincent Tay and producer Kim Lim was to dramatically show how street football is played," said BNS London's executive producer Kayt Hall. "The vision began with illustrations they provided, and we were all mesmerized as Dennis and Jonathan unveiled their interpretation of how the players and the environment would look, and how the unique animation style would use the players' actions – and even the movement of their clothes – to convey street football's fast-paced excitement." "Skill is from freestyle football, which is played with rhythm," Dennis Go began. "To me, the best representation for that is paint… the artistry of the player's moves leave a brush stroke-like effect. Speed is a very aggressive style of football, so that player is represented with shards and particles that break up. He's so fast even his own physical nature can't keep up with him." With Outsider's production team and director of photography Alex Barber, Go, Notaro, Hall and their crew shot live-action footage of skilled athletes on a green-screen stage for two days, using massive lighting and a crane rigs. Shooting the players performing in athletic clothing for the purpose of tracking and rebuilding their clothes in 3D, the live-action footage was captured in different frame rates and shutter angles. "My idea for the visual style of the animation was very connected to the players' clothes, and the only way we could achieve the look was to build their clothes in 3D," added Go. With this in mind, based on edits of the live-action footage from editor Moss Levenson, the players' actions were tracked, and their clothes were simulated and then animated. Over the course of each spot, more animation was created in 2D to further integrate the animation and clothing into the live-action, with additional painting frame-by-frame to achieve the look. BNS artists also built the urban environment the players exist in to be very stylized and virtually devoid of color, to allow the players to be the focal points of each spot. Main artistic tools for the project include the RED digital camera system, Autodesk Maya, Maxon's Cinema 4D, Adobe After Effects and The Foundry's Nuke. Final color-grading and finishing were handled at BNS using Autodesk Flame, and each spot features original music and sound design courtesy of Machine Head. For Outsider, the team consisted of executive producer Richard Packer, managing director Robert Campbell and producer Stephen Elgar. Additional BNS credits include executive producer Devin Brook, designers Ricardo Villavicencio and Freddy Arenas, CG lead/technical director Meng Han Ho, 3D artists John Kalaigian, Ryan Lang, Ylli Orana, Spyridon Serbos, Freddy Arenas, Jerry Chow, Brad Walter, Aras Darmawan, Piotr Glabinski and Christian Day, 3D tracking courtesy of VramFX, rotoscoping courtesy of BotFX and Mark Leiberman, storyboard artists Will Rosado and Matt Robinson, Flame artists Blake Huber and David Parker, 2D artists Danny Princz, Eric Concepcion, Chris West and Fabian Tejada, and producer Ryan McRee.
Battle of Styles
案例简介：来自 Iris 新加坡的老虎啤酒 “风格之战” 活动将全新的学校导演丹尼斯 · 戈和乔纳森 · 诺塔罗与伦敦的局外人团结在一起 伦敦 -- (2012年2月27日) -- 总部位于伦敦的制作公司和设计工作室全新学校 (BNS) 的导演和制片人非常自豪地详细介绍他们最新的项目。与 BNS 总部位于伦敦的真人制作合作伙伴 Outsider 、广告代理 Iris Singapore 和亚太啤酒有限公司合作开发, 三个时尚的新竞选点宣传 2012 老虎街足球活动最近开始在亚洲播出。 老虎街足球是一场全球性的比赛，比赛速度快，激烈，超激烈，5 对 5 的比赛限制在一个封闭的椭圆形球场内。来自亚洲、南美和欧洲的球队将参加今年的史诗般的比赛，并于 3月10日在曼谷举行泰国全国总决赛, 获胜者将被提名为世界最佳街头足球运动员。 “我们多年来一直是 BNS 作品的粉丝，” Iris Singapore 的副创意总监克拉伦斯 · 齐夫说。“所以当有机会做一些我们从未见过的事情时，我们打电话给 BNS，祈祷他们不要太忙。与丹尼斯和乔纳森一起工作是一个鼓舞人心的过程。我们最欣赏的是他们对细节的积极和热情。" 在与局外人的首次合作中，BNS 和导演丹尼斯 · 戈和乔纳森 · 诺塔罗创造了该运动精心制作的动画景点。第一: 20 展示 “技能”，第二: 20 展示 “速度”，在战役的: 30 中，这两股力量锁定了 “战斗”。"BNS 还为匹配这三个主题的活动提供了高分辨率打印元素。 “Iris Singapore 的克拉伦斯 · 齐夫、创意团体负责人吉米 · 李、创意文森特 · 泰和制片人金林的挑战是戏剧性地展示街头足球是如何演奏的, BNS 伦敦的执行制片人凯特 · 霍尔说。“愿景始于他们提供的插图，当丹尼斯和乔纳森展示他们对球员和环境的解读时，我们都被迷住了, 以及独特的动画风格如何利用球员的动作 -- 甚至他们衣服的动作 -- 来传达街头足球快节奏的兴奋。" “技巧来自自由式足球，这是有节奏的，” 丹尼斯 · 戈开始说道。“对我来说，最好的表现就是绘画…… 玩家动作的艺术性会留下笔触般的效果。速度是一种非常激进的足球风格，所以球员用碎片和分解的粒子来代表。他太快了，甚至他自己的身体素质也跟不上他。" 与局外人的制作团队和摄影总监亚历克斯 · 巴伯、围棋、诺塔罗、霍尔和他们的团队在绿屏舞台上拍摄了两天的熟练运动员现场镜头, 使用巨大的照明和起重机钻机。拍摄运动员在运动服装中表演，以跟踪和重建他们的 3D 服装，实景镜头以不同的帧率和快门角度拍摄。 “我对动画视觉风格的想法与玩家的衣服非常相关，我们实现这种外观的唯一方法是用 3D 制作他们的衣服，” Go 补充道。考虑到这一点，根据编辑莫斯 · 莱文森的真人镜头的编辑，玩家的动作被跟踪，他们的衣服被模拟，然后被动画。在每个点的过程中，更多的动画是在 2D 中创建的，以进一步将动画和服装整合到真人中，并通过额外的逐帧绘画来实现外观。BNS 艺术家还将玩家所处的城市环境打造得非常程式化，几乎没有色彩，让玩家成为每个地点的焦点。该项目的主要艺术工具包括红色数码相机系统、 Autodesk Maya 、 Maxon 的 Cinema 4D 、 Adobe After Effects 和铸造厂的 Nuke。最终的颜色分级和整理是在 BNS 使用 Autodesk Flame 进行的，每个点都有原始音乐和声音设计，由机器头提供。 对于局外人来说，这个团队由执行制片人理查德 · 帕克、总经理罗伯特 · 坎贝尔和制片人斯蒂芬 · 埃尔加组成。额外的 BNS 学分包括执行制片人德文 · 布鲁克、设计师里卡多 · 维拉维森西奥和弗雷迪 · 阿里纳斯、 CG 首席/技术总监孟汉浩、 3D 艺术家约翰 · 卡莱吉安、瑞安 · 朗、伊利 · 奥拉纳、斯皮里登 · 瑟博斯、弗雷迪 · 阿里纳斯、周杰利、布拉德 · 沃尔特、阿拉斯 · 达玛万、皮奥特 · 格莱宾斯基和基督教日,3D 跟踪由 VramFX 提供，对位由 BotFX 和 Mark Leiberman 提供，故事板艺术家威尔 · 罗萨多和马特 · 罗宾逊，火焰艺术家布雷克 · 胡伯和大卫 · 帕克，2D 艺术家丹尼 · 普林斯兹，埃里克 · 康塞普西翁, 克里斯 · 韦斯特和法比安 · 特哈达以及制片人瑞安 · 麦克里。
Battle of Styles
案例简介：Tiger Beer "Battles of Styles" Campaign from Iris Singapore Unites Brand New School Directors Dennis Go and Jonathan Notaro with London's Outsider LONDON – (Feb. 27, 2012) - The directors and producers from London-based production company and design studio Brand New School (BNS) are very proud to detail their latest project. Developed in partnership with BNS's London-based live-action production partner Outsider, advertising agency Iris Singapore and Asia Pacific Breweries Ltd., three stylish new campaign spots promoting the 2012 Tiger Street Football event recently began airing across Asia. Tiger Street Football is a global tournament featuring fast, furious, ultra-intense 5-on-5 matches confined within a caged oval pitch. Teams from Asia, South America and Europe will compete in this year's epic clash, leading to the Thailand National Finals on 9-10 March in Bangkok, where the winners will be named the world's best street footballers. "We've been fans of BNS's work for years," said Iris Singapore's deputy creative director Clarence Chiew. "So when the opportunity came around to do something that we'd never seen before, we called BNS and crossed our fingers hoping they weren't too busy. Working with Dennis and Jonathan was an inspiring process. What we appreciated most was how proactive and enthusiastic they were in getting the details right." In its first collaboration with Outsider, BNS and directors Dennis Go and Jonathan Notaro created the campaign's meticulously animated spots. The first :20 showcases "Skill," a second :20 presents "Speed," and in the campaign's :30, those two forces lock in "Battle." BNS also delivered high-resolution print elements for the campaign matching these three themes. "The challenge from Iris Singapore's Clarence Chiew, creative group head Jimmy Lee, creative Vincent Tay and producer Kim Lim was to dramatically show how street football is played," said BNS London's executive producer Kayt Hall. "The vision began with illustrations they provided, and we were all mesmerized as Dennis and Jonathan unveiled their interpretation of how the players and the environment would look, and how the unique animation style would use the players' actions – and even the movement of their clothes – to convey street football's fast-paced excitement." "Skill is from freestyle football, which is played with rhythm," Dennis Go began. "To me, the best representation for that is paint… the artistry of the player's moves leave a brush stroke-like effect. Speed is a very aggressive style of football, so that player is represented with shards and particles that break up. He's so fast even his own physical nature can't keep up with him." With Outsider's production team and director of photography Alex Barber, Go, Notaro, Hall and their crew shot live-action footage of skilled athletes on a green-screen stage for two days, using massive lighting and a crane rigs. Shooting the players performing in athletic clothing for the purpose of tracking and rebuilding their clothes in 3D, the live-action footage was captured in different frame rates and shutter angles. "My idea for the visual style of the animation was very connected to the players' clothes, and the only way we could achieve the look was to build their clothes in 3D," added Go. With this in mind, based on edits of the live-action footage from editor Moss Levenson, the players' actions were tracked, and their clothes were simulated and then animated. Over the course of each spot, more animation was created in 2D to further integrate the animation and clothing into the live-action, with additional painting frame-by-frame to achieve the look. BNS artists also built the urban environment the players exist in to be very stylized and virtually devoid of color, to allow the players to be the focal points of each spot. Main artistic tools for the project include the RED digital camera system, Autodesk Maya, Maxon's Cinema 4D, Adobe After Effects and The Foundry's Nuke. Final color-grading and finishing were handled at BNS using Autodesk Flame, and each spot features original music and sound design courtesy of Machine Head. For Outsider, the team consisted of executive producer Richard Packer, managing director Robert Campbell and producer Stephen Elgar. Additional BNS credits include executive producer Devin Brook, designers Ricardo Villavicencio and Freddy Arenas, CG lead/technical director Meng Han Ho, 3D artists John Kalaigian, Ryan Lang, Ylli Orana, Spyridon Serbos, Freddy Arenas, Jerry Chow, Brad Walter, Aras Darmawan, Piotr Glabinski and Christian Day, 3D tracking courtesy of VramFX, rotoscoping courtesy of BotFX and Mark Leiberman, storyboard artists Will Rosado and Matt Robinson, Flame artists Blake Huber and David Parker, 2D artists Danny Princz, Eric Concepcion, Chris West and Fabian Tejada, and producer Ryan McRee.
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