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霍利 · 麦克尼斯
案例简介：简要解释 这部电影展示了霍利 · 麦克尼斯谈论她自己作为母亲的个人经历。完全是她写的，她不怕描述它的真实样子 -- 很少在广告中完成。 EntrySummary 全国范围内是一个建筑协会，由普通人建立，他们在银行不借钱给普通人买自己房子的时候互相存钱和贷款。他们每个人都有股份，他们每个人都有投票权，他们每个人都有发言权。今天的情况完全一样。我们的运动给普通人 -- 以口头艺术家为代表 -- 一个为对他们来说重要的事情大声疾呼的声音。艺术家完全控制 -- 客户或机构不允许任何变化 -- 然后他们以完全的真实性和完整性拍摄，所以艺术家和观众之间没有任何关系。
霍利 · 麦克尼斯
案例简介：BriefExplanation This film shows Hollie McNish talking about her own personal experience of being a mum. Written entirely by her, she’s not afraid to describe what it’s really like - rarely done in advertising. EntrySummary Nationwide is a Building Society, founded by ordinary people who saved and lent to each other at a time when the banks wouldn’t lend to ordinary people to buy their own homes. They each owned a share, they each had a vote, and they each had a voice. This is exactly the same today. Our campaign gives ordinary people – represented by spoken word artists - a voice to speak up for what’s important to them. The artist has total control - no changes allowed by client or agency - then they’re filmed with total authenticity and integrity so nothing comes between the artist and viewer.
Hollie Mcnish
案例简介：简要解释 这部电影展示了霍利 · 麦克尼斯谈论她自己作为母亲的个人经历。完全是她写的，她不怕描述它的真实样子 -- 很少在广告中完成。 EntrySummary 全国范围内是一个建筑协会，由普通人建立，他们在银行不借钱给普通人买自己房子的时候互相存钱和贷款。他们每个人都有股份，他们每个人都有投票权，他们每个人都有发言权。今天的情况完全一样。我们的运动给普通人 -- 以口头艺术家为代表 -- 一个为对他们来说重要的事情大声疾呼的声音。艺术家完全控制 -- 客户或机构不允许任何变化 -- 然后他们以完全的真实性和完整性拍摄，所以艺术家和观众之间没有任何关系。
Hollie Mcnish
案例简介：BriefExplanation This film shows Hollie McNish talking about her own personal experience of being a mum. Written entirely by her, she’s not afraid to describe what it’s really like - rarely done in advertising. EntrySummary Nationwide is a Building Society, founded by ordinary people who saved and lent to each other at a time when the banks wouldn’t lend to ordinary people to buy their own homes. They each owned a share, they each had a vote, and they each had a voice. This is exactly the same today. Our campaign gives ordinary people – represented by spoken word artists - a voice to speak up for what’s important to them. The artist has total control - no changes allowed by client or agency - then they’re filmed with total authenticity and integrity so nothing comes between the artist and viewer.
霍利 · 麦克尼斯
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Hollie Mcnish
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基本信息
- 广告品牌： Nationwide Building Society
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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