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Snapchat: 团队合作,掩盖
案例简介:为了鼓励芝加哥居民在公共场合戴口罩,奥美芝加哥和芝加哥市今天推出了首款Snapchat增强现实镜头,该镜头部署了一项新技术,该技术仅允许用户在戴上时解锁镜头。面具。这个社交媒体平台在千禧一代和Zers世代中很受欢迎,芝加哥新型冠状病毒肺炎病例有所增加,因此该市认为这是打击该病毒在该市传播的关键。由美国奥美为芝加哥市创建的数字广告,类别包括: 健康,公共利益,非政府组织。
Snapchat: 团队合作,掩盖
案例简介:To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City. Digital advertisement created by Ogilvy, United States for The City of Chicago, within the categories: Health, Public Interest, NGO.
Snapchat: Team Up, Mask Up
案例简介:为了鼓励芝加哥居民在公共场合戴口罩,奥美芝加哥和芝加哥市今天推出了首款Snapchat增强现实镜头,该镜头部署了一项新技术,该技术仅允许用户在戴上时解锁镜头。面具。这个社交媒体平台在千禧一代和Zers世代中很受欢迎,芝加哥新型冠状病毒肺炎病例有所增加,因此该市认为这是打击该病毒在该市传播的关键。由美国奥美为芝加哥市创建的数字广告,类别包括: 健康,公共利益,非政府组织。
Snapchat: Team Up, Mask Up
案例简介:To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City. Digital advertisement created by Ogilvy, United States for The City of Chicago, within the categories: Health, Public Interest, NGO.
Snapchat: 团队合作,掩盖
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Snapchat: Team Up, Mask Up
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基本信息
- 广告品牌: The City of Chicago
- 发布日期: 2020-08
- 行业领域: 生活服务 , 公益慈善 , 医疗/护理 , 公共事业
- 媒体类别: 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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