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不回去
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不回去
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No Going Back
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No Going Back
案例简介:None
不回去
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No Going Back
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基本信息
- 广告品牌: Volkswagen Group of America
- 发布日期: 2023-10
- 行业领域: 出行工具 , 汽车/工具
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
The campaign, “No Going Back” is positioned to appeal to the entry-level compact SUV buyer, seeking quality, reliability and style. The creative aims to portray a vehicle that sets a new standard for accessible yet luxurious entry-level SUVs, offering German engineering quality as a standard feature. The work emphasizes VW’s promise of quality, craftsmanship, and style without the premium price tag. The series of spots introduces a relatable character - a woman who searches high and low for a standard of comfort and quality throughout her daily life, in every seat she encounters. It’s only when she seats comfortably in the Taos that she experiences the level of quality she’s been searching for from the finely crafted Taos that’s been built just right. Each spot reveals the unexpected surprises of the Taos, from the satisfying thud of its doors closing to the comfort of its seats - all subtle features that set the Taos apart from the competition. Bjorn Rühmann directed the film which brings to life the level of craftsmanship and quality the Taos carries with an unexpected and charming story following a woman and her endless pursuit of perfect comfort. In addition to traditional television spots, the campaign also consists of Digital, Social, and Dealership assets.
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