Good Internet People|短视频|广告营销案例【ADGuider广告指南】

优秀的互联网人士

案例简介：员工拥抱客户，极小创造 INEA 的新沟通策略广告通常以真正的演员为特色 -- 因为如果他们不这样做，他们往往很难观看。这一次是不同的。这仍然远非互联网和电视服务提供商 INEA 做出的最勇敢的决定。 -像 INEA 这样的公司的问题是，大多数人将它们与墙上和机顶盒中的插座联系在一起。Minima Advertising People 的安娜 · 西姆扎克说，基于电线来创造一个好的情感信息是一个挑战。这就是为什么 Minima 决定将活动重点放在员工身上，他们确保你的互联网和电视全天候运行。当一群员工都拥抱顾客时，这种奉献是最好的选择 -- 因为关心和最高的服务标准是 INEA 在良好的互联网上发起的变革的最重要目标人民运动。这个决定是在几个月的研究、研讨会之后做出的，但最重要的是与客户以及 INEA 员工的对话。正是与后者的会晤确认了他们在传播战略中的重要作用。Minima 的 Krzysztof Fabianowski 证实了这一点:-我们非常幸运，因为我们发现开明的人真的相信这不是 “另一个商业”, 但是公司运作方式的真正改变，比如引入更长的帮助热线时间或提高当前客户的互联网转接率。我们觉得他们真的想和我们一起迈出重要的第一步。我们行动背后的想法很简单。我们希望我们的客户知道，有了我们，他们会得到很好的帮助。要知道 INEA 总是有人，即使他们在阅读这些单词，他们也要确保他们的互联网、电话和电视都在正常工作 -- 迈克尔 · 巴特科瓦克, INEA 董事会成员总结道。介绍活动只是 INEA 和 Minima 广告公司之间合作的开始，该公司负责传播战略、电视和广播广告、关键视觉效果、品牌重塑, 网站设计和 BTL 项目。

优秀的互联网人士

案例简介：EMPLOYEES EMBRACE CUSTOMER, and Minima creates a new Communication Strategy for INEA Commercials usually feature real actors – because if they don’t, they are more often than not difficult to watch. This time was different. And it still was far from the bravest decision that INEA, internet and television service provider has made. – The problem with companies like INEA is that most people associate them with sockets in their wall and set-top boxes. It’s a challenge to create a good, emotional message based on wires – says Anna Szymczak of Minima Advertising People. That’s why Minima decided to focus the campaign on people – INEA employees who make sure your internet and television are up and running around the clock. This dedication is pictured best when a group of employees all embrace the Customer – because care and the highest standards of service are the most important goals of the changes set into motion by INEA in the GOOD INTERNET PEOPLE campaign. The decision follows several months of research, workshops, but most importantly conversations – with customers as well as INEA employees. It was meetings with the latter that affirmed their vital role in the Communication Strategy. This is confirmed by Krzysztof Fabianowski of Minima: - We were extremely lucky, because we found open-minded people who truly believed this is not ‘another commercial’, but a real change in the way the company functions, like introducing longer helpline hours or raising internet transfer rates for current customers. And we felt that they really want to take the huge first step with us. – The idea behind our actions is simple. We want our customers to know that with us, they are in good hands. To know that there’s always somebody at INEA, even when they’re reading these words, who’s making sure their internet, phone, and television are working perfectly in tune – Michał Bartkowiak, INEA Board Member, concludes. The introductory campaign is just the beginning of the collaboration between INEA and Minima Advertising People, the agency responsible for the communication strategy, television and radio advertising, key visuals, rebranding, website design and BTL projects.