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当地英雄 Fucecchio
案例简介：简要解释 当地英雄是一个项目，通过取代现有的街道名称，将街道名称献给当地活着的人，这些人对社区发挥了至关重要的作用。我们在托斯卡纳的一个小村庄发起了当地英雄项目通过走在街上，停在路标下，多亏了信标技术和书面行动呼吁, 人们可以通过手机看到这个标志被献给的人的故事。他们可以发现为什么那个 “当地英雄” 赢得了一条有自己名字的街道。 EntrySummary 意大利有大约 6000 个小村庄，除了街道之外，一切都在谈论他们独特的文化: 建筑、雕像、食物等。在每个村庄，街道名称都是一样的，大多数与当地生活无关。那些为当地社区做了重要事情的人不会被记住。
当地英雄 Fucecchio
案例简介：BriefExplanation Local Heroes is a project to dedicate the street names to the local living people that have had a crucial role for the community, by replacing the existing ones.We launched Local Heroes project in a small village of Tuscany: Fucecchio. By walking down the streets and stopping under the road signs, thanks to Beacon technology and a written call-to-action, people can see the story of the person to whom the sign is dedicated via mobile. They can so discover why that “local hero” earned a street with his own name. EntrySummary Italy has around 6000 small villages where everything speaks of their unique culture: buildings, statues, food, etc. Except the streets. In each village the street names are the same and most of them have nothing to do with local life. The people that have done something important for local community are not remembered.
Local Heroes Fucecchio
案例简介：简要解释 当地英雄是一个项目，通过取代现有的街道名称，将街道名称献给当地活着的人，这些人对社区发挥了至关重要的作用。我们在托斯卡纳的一个小村庄发起了当地英雄项目通过走在街上，停在路标下，多亏了信标技术和书面行动呼吁, 人们可以通过手机看到这个标志被献给的人的故事。他们可以发现为什么那个 “当地英雄” 赢得了一条有自己名字的街道。 EntrySummary 意大利有大约 6000 个小村庄，除了街道之外，一切都在谈论他们独特的文化: 建筑、雕像、食物等。在每个村庄，街道名称都是一样的，大多数与当地生活无关。那些为当地社区做了重要事情的人不会被记住。
Local Heroes Fucecchio
案例简介：BriefExplanation Local Heroes is a project to dedicate the street names to the local living people that have had a crucial role for the community, by replacing the existing ones.We launched Local Heroes project in a small village of Tuscany: Fucecchio. By walking down the streets and stopping under the road signs, thanks to Beacon technology and a written call-to-action, people can see the story of the person to whom the sign is dedicated via mobile. They can so discover why that “local hero” earned a street with his own name. EntrySummary Italy has around 6000 small villages where everything speaks of their unique culture: buildings, statues, food, etc. Except the streets. In each village the street names are the same and most of them have nothing to do with local life. The people that have done something important for local community are not remembered.
当地英雄 Fucecchio
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Local Heroes Fucecchio
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基本信息
- 广告战役： #City council of Fucecchio-户外-3672#
- 广告品牌： City Council of Fucecchio
- 发布日期： 2017-04-01
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 意大利语
- 媒介平台： 网络
- 获得奖项：
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