Coupon Billboard - Hair|户外|广告营销案例【ADGuider广告指南】

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优惠券广告牌-头发

案例简介：描述客户的简报: 简报是为了提醒所有饮酒者，詹姆斯现成啤酒只卖 26.10 美元，但要以 JR 品牌的基调和鼓励消费者参与的独特方式来做到这一点。创意执行: 广告牌优惠券活动是为了吸引已经有竞争对手的消费者而创建的。通过忠实于 JR 的想法; 帮助我们的饮酒者以高价获得美味的啤酒, 以一种独特的方式做这件事，我们可以打破混乱，创造与饮酒者的交流，产生谈话价值。描述简短/目标的创造性解决方案。我们发明了广告牌优惠券。广告牌将帮助人们节省 26.10 美元，然后他们可以把它放在一箱 JR 啤酒上。JR 与当地企业合作，提供有史以来第一张直接广告牌优惠券，无需剪辑!人们所要做的就是在手机上拍一张广告牌优惠券的照片，展示给当地企业并兑换。然后把省下的钱花在啤酒上。显然是一个双赢的解决方案。选择的业务是基于靠近该城市的董事会，以使其非常有针对性。尽可能详细地描述结果。这场运动现在仍在市场上。董事会的初步反馈非常好。随着当地媒体对詹姆斯 · Ready 的报道，小企业主很快成为名人。我们的饮酒者已经对我们的新活动做出了回应，并且很高兴知道他们实际上可以在当地企业省钱。詹姆斯 · Ready Beer 再次在小城镇创造了大量的话题，在那里人们欣赏一种有助于当地人和商业的啤酒。

优惠券广告牌-头发

案例简介：Describe the brief from the client: The brief was to remind all drinkers that James Ready Beer only costs $26.10 but to do it in the JR brand tone and in the unique way of encouraging consumer participation. Creative Execution: The Billboard Coupon campaign was created to engage consumers in a segment already loaded with competitors. By staying true to JR’s idea of; Helping our drinkers get great beer at a great price, and doing it in a distinct manner we could break through the clutter and create communication with drinkers that generated talk value. Describe the creative solution to the brief/objective. We invented billboard coupons. Billboards that would help people save $26.10 which they could then put towards a case of JR Beer. JR partnered with local businesses to offer the first ever direct billboard coupons, no clipping required! All people had to do was take a picture of the billboard coupon on their phone, present it to the local business and redeem. Then spend the saved money on beer. Clearly a win, win, win solution. The business selected were based on proximity to the boards in that city to make it very targeted. Describe the results in as much detail as possible. The campaign is still in market now. Initial feedback of the boards has been great. Small business owners quickly became celebrities with the local media coverage of James Ready. Our drinkers have responded to our new campaign and are glad to know that they can actually save money at local businesses. James Ready Beer is once again creating lots of talk in small towns where people appreciate a beer that helps out local people and business.