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2 欧元 t恤-社会实验
案例简介:位于柏林亚历山大广场中央的自动售货机是一种明亮的松石色。它也承诺给你一个真正的便宜货: T t恤只有 2 欧元。 “但是一旦硬币消失在机器里,就没有 t恤掉下来。相反,展示的视频显示了纺织工厂令人震惊的场景,妇女和儿童在那里不间断地缝制。除了在危及生命的条件下工作之外,他们每小时只得到 13 美分的报酬。20 秒钟后,显示屏上出现一个选项: “购买或捐赠” -- 你真的想买 t恤吗?还是你宁愿捐出 2 欧元?
2 欧元 t恤-社会实验
案例简介:The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?
The 2 Euro T-Shirt - A Social Experiment
案例简介:位于柏林亚历山大广场中央的自动售货机是一种明亮的松石色。它也承诺给你一个真正的便宜货: T t恤只有 2 欧元。 “但是一旦硬币消失在机器里,就没有 t恤掉下来。相反,展示的视频显示了纺织工厂令人震惊的场景,妇女和儿童在那里不间断地缝制。除了在危及生命的条件下工作之外,他们每小时只得到 13 美分的报酬。20 秒钟后,显示屏上出现一个选项: “购买或捐赠” -- 你真的想买 t恤吗?还是你宁愿捐出 2 欧元?
The 2 Euro T-Shirt - A Social Experiment
案例简介:The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?
2 欧元 t恤-社会实验
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The 2 Euro T-Shirt - A Social Experiment
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基本信息
- 广告战役: #The 2 Euro T-Shirt -ee320#
- 广告品牌: Fashion Revolution
- 发布日期: 2015-04-01
- 行业领域: 认证机构 , 商务服务
- 媒体类别: 短视频
- 广告语言: 德语
- 媒介平台: 网络
- 获得奖项:
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