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2 欧元 t恤-社会实验
案例简介:环境执行描述 时尚革命为那些在血汗工厂工作的人争取更好的工作条件。时尚革命始于 2013年4月24日拉纳广场倒塌,造成 1,100 多人死亡。我们做了一个实验来测试人们是否有同情心。一台自动售货机装满了 2 欧元的 t恤,但是当购物者把钱放进去时,他们遇到了一部电影。这部电影揭露了 t恤制作的条件,并询问他们是否还想购买或捐赠。90% 的人改变了主意,决定捐赠而不是购买 t恤。
2 欧元 t恤-社会实验
案例简介:Ambient Execution Description Fashion Revolution fights for better working conditions for those working in sweatshops. Fashion Revolution started when the Rana Plaza collapsed on April 24, 2013, killing over 1,100 people. We created an experiment to test whether people had compassion. A vending machine was filled with T-shirts for 2 Euros, but when the shopper put their money in they were confronted with a film. The film exposed the conditions of how T-shirt was made and asked whether they would like to still buy it, or donate. 90% of people changed their minds and decided to donate rather than buy the T-shirt.
The 2 Euro T-shirt - A Social Experiment
案例简介:环境执行描述 时尚革命为那些在血汗工厂工作的人争取更好的工作条件。时尚革命始于 2013年4月24日拉纳广场倒塌,造成 1,100 多人死亡。我们做了一个实验来测试人们是否有同情心。一台自动售货机装满了 2 欧元的 t恤,但是当购物者把钱放进去时,他们遇到了一部电影。这部电影揭露了 t恤制作的条件,并询问他们是否还想购买或捐赠。90% 的人改变了主意,决定捐赠而不是购买 t恤。
The 2 Euro T-shirt - A Social Experiment
案例简介:Ambient Execution Description Fashion Revolution fights for better working conditions for those working in sweatshops. Fashion Revolution started when the Rana Plaza collapsed on April 24, 2013, killing over 1,100 people. We created an experiment to test whether people had compassion. A vending machine was filled with T-shirts for 2 Euros, but when the shopper put their money in they were confronted with a film. The film exposed the conditions of how T-shirt was made and asked whether they would like to still buy it, or donate. 90% of people changed their minds and decided to donate rather than buy the T-shirt.
2 欧元 t恤-社会实验
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The 2 Euro T-shirt - A Social Experiment
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基本信息
- 广告品牌: Fashion Revolution
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Design and Art Direction 2016 木铅笔 户外广告(Ambient)
- Cannes Lions 2015 铜奖 公关活动(Charity & not for Profit)
- Cannes Lions 2015 入围 内容与娱乐营销(Branded Live experience)
- Cannes Lions 2015 入围 设计(Sculptural)
- Cannes Lions 2015 入围 户外(Interactive Outdoor Experiences)
- Cannes Lions 2015 入围 公关活动(Events & Experiential (incl. stunts))
- Cannes Lions 2015 入围 推广活动(Use of Promotional Events & Stunts)
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