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目标岗位
案例简介：足球和烧烤 -- 一场完美的比赛。在足球世界杯之际，瑞士肉类生产商贝尔通过他们的烧烤产品，如香肠、芥末和面包，解释典型的足球术语，展示了对抗比赛的理想选择。不同的广告不断被实现，甚至自发地适应为对比赛结果或令人难忘的情况的反应。与此同时，球迷们被暗示，并被要求用 bell.ch 上的在线游戏创造他们自己的足球烧烤视觉效果
目标岗位
案例简介：Football and barbecue – a perfect match. On the occasion of the Football World Cup, the Swiss meat producer Bell presented the ideal selection to defy the matches by interpreting typical football terms via their barbecue products, such as sausages, mustard and bread. The different advertisements were constantly actualized and even spontaneously adapted as reactions to the match results or memorable situations. At the same time the fans were implied and asked to create their own football-barbecue visuals with the online game on bell.ch.
Goal post
案例简介：足球和烧烤 -- 一场完美的比赛。在足球世界杯之际，瑞士肉类生产商贝尔通过他们的烧烤产品，如香肠、芥末和面包，解释典型的足球术语，展示了对抗比赛的理想选择。不同的广告不断被实现，甚至自发地适应为对比赛结果或令人难忘的情况的反应。与此同时，球迷们被暗示，并被要求用 bell.ch 上的在线游戏创造他们自己的足球烧烤视觉效果
Goal post
案例简介：Football and barbecue – a perfect match. On the occasion of the Football World Cup, the Swiss meat producer Bell presented the ideal selection to defy the matches by interpreting typical football terms via their barbecue products, such as sausages, mustard and bread. The different advertisements were constantly actualized and even spontaneously adapted as reactions to the match results or memorable situations. At the same time the fans were implied and asked to create their own football-barbecue visuals with the online game on bell.ch.
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