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黑暗的伦敦
案例简介：活动描述 我们的解决方案是给伦敦令人陶醉的真实自我的礼物。唤起真实、坚韧不拔、人迹罕至的伦敦，一种体验和阴谋的氛围…… 穿越黑暗的伦敦。黑暗的伦敦是对看不见的东西的庆祝，对其他事情的感觉，对其他事情的发现。我们在伦敦的艺术屋中寻找伦敦隐藏的讲故事的人，并要求他们揭露黑暗的东西。早上三个。闻起来的东西。他们的启示令人着迷且出乎意料。伦敦辉煌的真相。在你走进一个地方之前，你不应该想知道一切，所以作为一种媒介的插图让我们非常有启发性。黑暗伦敦的录音和地方本身一样是考验、神秘和彻头彻尾的精彩。结果呢？我们不在乎你是否喜欢，我们只是想让你感觉到。 概要 伦敦，它会在你的皮肤和指甲下。层层扭曲的故事和隐藏的宝藏。作为一个国际设计工作室，有来自世界各地的客户、同事和客人来访，landor London着手为客人提供切实有用的东西，以丰富他们的伦敦经历，并向他们展示比指南中描述的站点和刻板印象更多的东西。我们与威斯敏斯特大学媒体，艺术与设计学院建立了合作伙伴关系，并聘请了15位崭露头角的艺术家来帮助我们发现和发现伦敦的隐藏领域。由于需求和营销传播的成功，我们为第一版制作了250本《黑暗伦敦》书籍，并将为第二版印刷1,500个单元。 战略 兰多 (Landor) 的伦敦派系虽然是一家全球性机构，但希望开展一些合作活动，专门庆祝伦敦，并拥抱兰多 (Landor) 伦敦的国际客户和客人。我们的策略包括让伦敦最好的本地艺术家在城市的曲折中觅食，然后以自己独特的方式进行汇报。我们将这些想法和启示封装在口袋大小的书籍中，以供客户在晚上使用。黑暗的伦敦将展示兰多的创作态度，并证明我们对我们所居住的城市的热爱和自豪。 执行 黑暗的伦敦书必须感觉像伦敦的地下圣经。它的红色缝线显示了它的内部是如何被转移到外面并暴露出来的。它强大的扭曲故事紧密结合在一起。色彩的稀缺性旨在唤起一个令人不安和阴暗的世界。亲密的口袋大小及其密度，质地和速度的设计使您想要更多的叙述，以唤起在隐藏的小巷中徘徊时的兴奋和恐惧感，充满意想不到的曲折。向我们的插画家简要介绍了这种黑暗感，沉思的恶意和情感共鸣。创造同样有趣和不安的作品。排版使用了伦敦金融城自己使用的经典字体; Albertus，尖锐地标着苦恼的血红色数字-将熟悉的奇怪和令人惊讶的事物并列。黑暗的经历。黑暗的伦敦。 结果 黑暗伦敦已被证明是一个成功的项目，为推动新业务，销售和公关活动做出了贡献。在3个月的时间里，我们的书促成了估计8% 的销售查询提升，并有助于提高我们的企业声誉。黑暗的伦敦与观众建立了更深的互动，并展示了我们的创作态度。尽管我们公司具有全球性，但本书的创作和输出证明了我们对所工作城市的热爱和自豪。这本书的创作还建立了兰多与威斯敏斯特大学媒体学院之间的丰富关系，艺术和设计，使我们能够与崭露头角的艺术家建立联系。其他KPI包括我们参加国际创意奖的能力，以反映Dark's London的创意和设计质量。由于需求和营销传播成功，我们有1,500个单位的第二次印刷。
黑暗的伦敦
案例简介：Campaign Description Our solution was a gift that gave voice to London’s intoxicating true self. To evoke the real, gritty, off-the-beaten track London, an atmosphere of experience and intrigue… through a Dark London.Dark London is a celebration of the unseen, the feeling of something else going on, something else to discover. We sought out London’s hidden storytellers in the art houses of the city and asked them to reveal the dark stuff. The three in the morning stuff. The stuff that smells. Their revelations were fascinating and unexpected. The truth about what makes London magnificent. You shouldn’t want to know everything before you walk into a place, so illustration as a medium allowed us to be perfectly suggestive. The recordings within Dark London are as testing, enigmatic and downright wonderful as the places themselves.And the results? We don’t care if you like it, we just want you to feel it. Synopsis London, it gets under your skin and beneath your fingernails. Layers upon layers of twisted tales and hidden treasures. As an international design studio with clients, colleagues and guests visiting from all over the world, Landor London set out to give their guests something tangible and useful that would enrich their London experiences and show them more than the sites and stereotypes depicted in guidebooks. We established a partnership with the Westminster University, Faculty of Media, Arts and Design, and engaged 15 budding artists to help us discover and uncover hidden realms of London. We had 250 Dark London books produced for our first edition run, and will have 1,500 units printed for our second edition run due to demand and attributed marketing communications success. Strategy Although a global agency, the London faction of Landor wanted to do something collaborative that celebrated London specifically and embrace Landor London’s international clients and guests. Our strategy involved engaging London’s best local artists to forage around the city’s twists and turns, to then report back in their own inimitable way. We encapsulated these ideas and revelations in pocket sized books for our clients to keep close for their use in the evenings. Dark London would demonstrate Landor’s creative attitude and prove the love and pride we have for the city we live in. Execution The Dark London book had to feel like the underground Bible of London.Its red arteries of stitching show how its insides had been turned outside and exposed. Its potent mass of twisted tales bound tightly together.The scarcity of colour was designed to evoke an unnerving and shadowy world.The intimate pocket-size– and its density, texture and pace were designed to leave you wanting more with a narrative written to evoke the sense of excitement and trepidation when wandering down hidden alleyways, full of unexpected twists and turns. Our illustrators were briefed to amplify that sense of darkness, brooding malevolence and emotional resonance. To create pieces which intrigue and unnerve in equal measure.The typography utilised a classic font, employed by The City of London themselves; Albertus, sharply punctuated with distressed blood red numerals – juxtaposing the familiar with the strange and surprising.A dark experience. A Dark London. Outcome Dark London has proven a successful project, contributing to a drive in new business, sales and PR activity. Our book contributed to an estimated 8% uplift in sales enquiries over a 3-month period and assisted in driving our corporate reputation. Dark London created a deeper engagement with our audiences and demonstrated our creative attitude. Despite the global nature of our company, the creation and output of this book proved our love and pride for the city we work in. The book’s creation also established a rich relationship between Landor and the University of Westminster, Faculty of Media, Arts and Design and enabled us to connect with its budding artists.Other KPI’s include our ability to enter international creative awards as a reflection of Dark’s London’s quality of creativity and design.We have a second print run of 1,500 units being printed due to demand and attributed marketing communications success.
Dark London
案例简介：活动描述 我们的解决方案是给伦敦令人陶醉的真实自我的礼物。唤起真实、坚韧不拔、人迹罕至的伦敦，一种体验和阴谋的氛围…… 穿越黑暗的伦敦。黑暗的伦敦是对看不见的东西的庆祝，对其他事情的感觉，对其他事情的发现。我们在伦敦的艺术屋中寻找伦敦隐藏的讲故事的人，并要求他们揭露黑暗的东西。早上三个。闻起来的东西。他们的启示令人着迷且出乎意料。伦敦辉煌的真相。在你走进一个地方之前，你不应该想知道一切，所以作为一种媒介的插图让我们非常有启发性。黑暗伦敦的录音和地方本身一样是考验、神秘和彻头彻尾的精彩。结果呢？我们不在乎你是否喜欢，我们只是想让你感觉到。 概要 伦敦，它会在你的皮肤和指甲下。层层扭曲的故事和隐藏的宝藏。作为一个国际设计工作室，有来自世界各地的客户、同事和客人来访，landor London着手为客人提供切实有用的东西，以丰富他们的伦敦经历，并向他们展示比指南中描述的站点和刻板印象更多的东西。我们与威斯敏斯特大学媒体，艺术与设计学院建立了合作伙伴关系，并聘请了15位崭露头角的艺术家来帮助我们发现和发现伦敦的隐藏领域。由于需求和营销传播的成功，我们为第一版制作了250本《黑暗伦敦》书籍，并将为第二版印刷1,500个单元。 战略 兰多 (Landor) 的伦敦派系虽然是一家全球性机构，但希望开展一些合作活动，专门庆祝伦敦，并拥抱兰多 (Landor) 伦敦的国际客户和客人。我们的策略包括让伦敦最好的本地艺术家在城市的曲折中觅食，然后以自己独特的方式进行汇报。我们将这些想法和启示封装在口袋大小的书籍中，以供客户在晚上使用。黑暗的伦敦将展示兰多的创作态度，并证明我们对我们所居住的城市的热爱和自豪。 执行 黑暗的伦敦书必须感觉像伦敦的地下圣经。它的红色缝线显示了它的内部是如何被转移到外面并暴露出来的。它强大的扭曲故事紧密结合在一起。色彩的稀缺性旨在唤起一个令人不安和阴暗的世界。亲密的口袋大小及其密度，质地和速度的设计使您想要更多的叙述，以唤起在隐藏的小巷中徘徊时的兴奋和恐惧感，充满意想不到的曲折。向我们的插画家简要介绍了这种黑暗感，沉思的恶意和情感共鸣。创造同样有趣和不安的作品。排版使用了伦敦金融城自己使用的经典字体; Albertus，尖锐地标着苦恼的血红色数字-将熟悉的奇怪和令人惊讶的事物并列。黑暗的经历。黑暗的伦敦。 结果 黑暗伦敦已被证明是一个成功的项目，为推动新业务，销售和公关活动做出了贡献。在3个月的时间里，我们的书促成了估计8% 的销售查询提升，并有助于提高我们的企业声誉。黑暗的伦敦与观众建立了更深的互动，并展示了我们的创作态度。尽管我们公司具有全球性，但本书的创作和输出证明了我们对所工作城市的热爱和自豪。这本书的创作还建立了兰多与威斯敏斯特大学媒体学院之间的丰富关系，艺术和设计，使我们能够与崭露头角的艺术家建立联系。其他KPI包括我们参加国际创意奖的能力，以反映Dark's London的创意和设计质量。由于需求和营销传播成功，我们有1,500个单位的第二次印刷。
Dark London
案例简介：Campaign Description Our solution was a gift that gave voice to London’s intoxicating true self. To evoke the real, gritty, off-the-beaten track London, an atmosphere of experience and intrigue… through a Dark London.Dark London is a celebration of the unseen, the feeling of something else going on, something else to discover. We sought out London’s hidden storytellers in the art houses of the city and asked them to reveal the dark stuff. The three in the morning stuff. The stuff that smells. Their revelations were fascinating and unexpected. The truth about what makes London magnificent. You shouldn’t want to know everything before you walk into a place, so illustration as a medium allowed us to be perfectly suggestive. The recordings within Dark London are as testing, enigmatic and downright wonderful as the places themselves.And the results? We don’t care if you like it, we just want you to feel it. Synopsis London, it gets under your skin and beneath your fingernails. Layers upon layers of twisted tales and hidden treasures. As an international design studio with clients, colleagues and guests visiting from all over the world, Landor London set out to give their guests something tangible and useful that would enrich their London experiences and show them more than the sites and stereotypes depicted in guidebooks. We established a partnership with the Westminster University, Faculty of Media, Arts and Design, and engaged 15 budding artists to help us discover and uncover hidden realms of London. We had 250 Dark London books produced for our first edition run, and will have 1,500 units printed for our second edition run due to demand and attributed marketing communications success. Strategy Although a global agency, the London faction of Landor wanted to do something collaborative that celebrated London specifically and embrace Landor London’s international clients and guests. Our strategy involved engaging London’s best local artists to forage around the city’s twists and turns, to then report back in their own inimitable way. We encapsulated these ideas and revelations in pocket sized books for our clients to keep close for their use in the evenings. Dark London would demonstrate Landor’s creative attitude and prove the love and pride we have for the city we live in. Execution The Dark London book had to feel like the underground Bible of London.Its red arteries of stitching show how its insides had been turned outside and exposed. Its potent mass of twisted tales bound tightly together.The scarcity of colour was designed to evoke an unnerving and shadowy world.The intimate pocket-size– and its density, texture and pace were designed to leave you wanting more with a narrative written to evoke the sense of excitement and trepidation when wandering down hidden alleyways, full of unexpected twists and turns. Our illustrators were briefed to amplify that sense of darkness, brooding malevolence and emotional resonance. To create pieces which intrigue and unnerve in equal measure.The typography utilised a classic font, employed by The City of London themselves; Albertus, sharply punctuated with distressed blood red numerals – juxtaposing the familiar with the strange and surprising.A dark experience. A Dark London. Outcome Dark London has proven a successful project, contributing to a drive in new business, sales and PR activity. Our book contributed to an estimated 8% uplift in sales enquiries over a 3-month period and assisted in driving our corporate reputation. Dark London created a deeper engagement with our audiences and demonstrated our creative attitude. Despite the global nature of our company, the creation and output of this book proved our love and pride for the city we work in. The book’s creation also established a rich relationship between Landor and the University of Westminster, Faculty of Media, Arts and Design and enabled us to connect with its budding artists.Other KPI’s include our ability to enter international creative awards as a reflection of Dark’s London’s quality of creativity and design.We have a second print run of 1,500 units being printed due to demand and attributed marketing communications success.
黑暗的伦敦
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Dark London
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