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依靠超级英雄
案例简介：目标: ICICI银行是印度领先的银行之一，通过其长期为国家服务的整体服务，与印度人民建立了情感联系。我们的目标是与我们的员工建立积极的联系-超越单纯的交易。 想法/执行: 我们想通过简单地站起来向每个人都支持的真正英雄致敬来 “建立关系”-从印度庞大的专职小队医生和护士到COVID大流行后前线的警察。简短的GIF是ICICI银行向这些看不见的人致敬，这些人在印度迄今为止最大的封锁期间在幕后不知疲倦地工作。
依靠超级英雄
案例简介：Objective: ICICI Bank is one of India's leading banks that has an emotional connect to the people of India through its integral services that have been serving the nation through time. We aimed at creating a positive connect with our people - going beyond mere transaction. Idea/Execution: We wanted to 'bank on relationships' by simply standing up to salute the real heroes that everyone banks on - from India's vast dedicated squad doctors and nurses to the police people on the frontlines in the wake of the COVID pandemic. The short GIF was a tribute from ICICI Bank to these invisible people working tirelessly behind the scenes, during India's Greatest Lockdown by far.
Banking on Superheroes
案例简介：目标: ICICI银行是印度领先的银行之一，通过其长期为国家服务的整体服务，与印度人民建立了情感联系。我们的目标是与我们的员工建立积极的联系-超越单纯的交易。 想法/执行: 我们想通过简单地站起来向每个人都支持的真正英雄致敬来 “建立关系”-从印度庞大的专职小队医生和护士到COVID大流行后前线的警察。简短的GIF是ICICI银行向这些看不见的人致敬，这些人在印度迄今为止最大的封锁期间在幕后不知疲倦地工作。
Banking on Superheroes
案例简介：Objective: ICICI Bank is one of India's leading banks that has an emotional connect to the people of India through its integral services that have been serving the nation through time. We aimed at creating a positive connect with our people - going beyond mere transaction. Idea/Execution: We wanted to 'bank on relationships' by simply standing up to salute the real heroes that everyone banks on - from India's vast dedicated squad doctors and nurses to the police people on the frontlines in the wake of the COVID pandemic. The short GIF was a tribute from ICICI Bank to these invisible people working tirelessly behind the scenes, during India's Greatest Lockdown by far.
依靠超级英雄
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Banking on Superheroes
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Headline: Thanking the Real Heroes we Bank on. Post copy: A tribute to the real heroes who serve us during these unprecedented times.
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