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洗涤借口
案例简介：一些借口已经印在发送给大约200位意见领袖的t恤上，包括记者和有影响力的人。当衬衫被清洗时，借口消失了，以揭示 “家务事是每个人的家务事” 的信息。少量衬衫也在网上弹出式商店出售，使人们能够将它们作为 “礼物” 发送给伴侣或重要的其他人。巴西FCB为惠而浦创建的综合广告，类别为: 电子、技术。
洗涤借口
案例简介：Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.
Washing Excuses
案例简介：一些借口已经印在发送给大约200位意见领袖的t恤上，包括记者和有影响力的人。当衬衫被清洗时，借口消失了，以揭示 “家务事是每个人的家务事” 的信息。少量衬衫也在网上弹出式商店出售，使人们能够将它们作为 “礼物” 发送给伴侣或重要的其他人。巴西FCB为惠而浦创建的综合广告，类别为: 电子、技术。
Washing Excuses
案例简介：Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. Integrated advertisement created by FCB, Brazil for Whirlpool, within the category: Electronics, Technology.
洗涤借口
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Washing Excuses
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