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爱更长的时尚
案例简介：休息时跳进水坑，穿着那些著名的橡胶靴。在晚餐准备之前完成打雪仗，包裹在你姐姐的夹克里。在沙滩上疾驰，在雨滴下奔跑，被那标志性的黄色派克大衣遮蔽。不可否认，AIGLE是从小就与我们一生在一起的品牌之一。牢固的品牌关系，并通过产品现实来加强-AIGLE的产品具有功能性，耐用性，耐用性和持久性。因此，当这些靴子，夹克和派克大衣代代相传时，它们就变成了情感上的遗产，充满了童年记忆。在一个既具有消费主义又更具生态意识的时代，艾格尔 (AIGLE) 证明了任何人都可以变得时尚，而无需每年重新进货。这是AIGLE及其代理商ROSAPARK进行的新品牌活动背后的遗产，该活动将唤醒旧的回忆。这部电影因其普遍性，工艺和精美的复古ritornelle (Les Bateaux-p é pite) 而得到加强，讲述了一个姐姐将外套交给姐姐的故事。最重要的是，这部感性的电影标志着该品牌的承诺，并以其签名得到了肯定: “爱更长的时尚”; 对公众的实质性承诺，对有意义的可持续性要求越来越高。法国罗萨帕克为艾格尔制作的电影广告，类别包括: 时尚、零售服务。
爱更长的时尚
案例简介：Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s ready, wrapped up in your big sister’s jacket. Galloping on sandy beaches, running under raindrops, sheltered by that iconic yellow parka. It’s undeniable, AIGLE is one of those brands who’s with us our whole lives, from childhood on. A strong brand relationship, strengthened by a product reality – AIGLE’s products are functional, resistant, durable, timeless. So, when these boots, jackets, and parkas are handed down from one generation to the next, they become emotional legacies, filled with childhood memories. In an era that is at once consumerist and ever more eco-minded, AIGLE embodies proof that anyone can be fashionable without having to restock their closet every year. This is the legacy behind a new brand campaign from AIGLE and its agency ROSAPARK that will awaken old memories. Strengthened by its universality, its craftmanship and its beautifully retro ritornelle (Les Bateaux – Pépite), the film turns to the story of one sister handing down her jacket to her sister. Above all, the sentimental film marks the brand’s commitment, affirmed by its signature: “Fashion to love longer”; a substantive promise to a public ever more demanding of meaningful sustainability. Film advertisement created by Rosapark, France for Aigle, within the categories: Fashion, Retail Services.
Fashion to Love Longer
案例简介：休息时跳进水坑，穿着那些著名的橡胶靴。在晚餐准备之前完成打雪仗，包裹在你姐姐的夹克里。在沙滩上疾驰，在雨滴下奔跑，被那标志性的黄色派克大衣遮蔽。不可否认，AIGLE是从小就与我们一生在一起的品牌之一。牢固的品牌关系，并通过产品现实来加强-AIGLE的产品具有功能性，耐用性，耐用性和持久性。因此，当这些靴子，夹克和派克大衣代代相传时，它们就变成了情感上的遗产，充满了童年记忆。在一个既具有消费主义又更具生态意识的时代，艾格尔 (AIGLE) 证明了任何人都可以变得时尚，而无需每年重新进货。这是AIGLE及其代理商ROSAPARK进行的新品牌活动背后的遗产，该活动将唤醒旧的回忆。这部电影因其普遍性，工艺和精美的复古ritornelle (Les Bateaux-p é pite) 而得到加强，讲述了一个姐姐将外套交给姐姐的故事。最重要的是，这部感性的电影标志着该品牌的承诺，并以其签名得到了肯定: “爱更长的时尚”; 对公众的实质性承诺，对有意义的可持续性要求越来越高。法国罗萨帕克为艾格尔制作的电影广告，类别包括: 时尚、零售服务。
Fashion to Love Longer
案例简介：Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s ready, wrapped up in your big sister’s jacket. Galloping on sandy beaches, running under raindrops, sheltered by that iconic yellow parka. It’s undeniable, AIGLE is one of those brands who’s with us our whole lives, from childhood on. A strong brand relationship, strengthened by a product reality – AIGLE’s products are functional, resistant, durable, timeless. So, when these boots, jackets, and parkas are handed down from one generation to the next, they become emotional legacies, filled with childhood memories. In an era that is at once consumerist and ever more eco-minded, AIGLE embodies proof that anyone can be fashionable without having to restock their closet every year. This is the legacy behind a new brand campaign from AIGLE and its agency ROSAPARK that will awaken old memories. Strengthened by its universality, its craftmanship and its beautifully retro ritornelle (Les Bateaux – Pépite), the film turns to the story of one sister handing down her jacket to her sister. Above all, the sentimental film marks the brand’s commitment, affirmed by its signature: “Fashion to love longer”; a substantive promise to a public ever more demanding of meaningful sustainability. Film advertisement created by Rosapark, France for Aigle, within the categories: Fashion, Retail Services.
爱更长的时尚
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Fashion to Love Longer
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