Ophelia|海报/平面|广告营销案例【ADGuider广告指南】

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欧菲莉亚

案例简介：这个新闻广告是一项运动的一部分，旨在通过让泰特英国美术馆的内部艺术与今天的人们相关来增加对泰特英国美术馆的关注。它没有展示艺术，而是用文字来讲述作品背后的故事，目的是让观众想去亲眼看看艺术品。奥菲莉亚是未解决的悲伤的故事。在一幅表面上看起来平静而美丽的画中，可以看到它的巨大后果和痛苦。这种损失和悲伤的背景使它成为这个国家最喜欢的绘画的一个不太可能的选择。

欧菲莉亚

案例简介：This press ad is part of a campaign designed to increase footfall to Tate Britain by making the art inside feel relevant to people today. Instead of showing the art, it uses words to tell the story behind the piece, with the intention of leaving the viewer wanting to go and see artwork for themselves. Ophelia is the story of unresolved grief. It’s devasting consequences and pain are there to be seen in a painting that, on the surface, looks serene and beautiful. This context of loss and grief make it an unlikely choice as the nation’s favourite painting.