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500 年的故事
案例简介：条目摘要 泰特美术馆过去的艺术品是英国文化的核心，人们对此很感兴趣。今天它几乎不在边缘。人们对 YouTube 、社交媒体、盒子感兴趣。除了少数人，艺术已经变得无关紧要了。我们发现艺术背后的故事非常强大。他们只需要重新讲述和解释现代。人们热爱并被情感故事所吸引。所以我们不会展示艺术，而是讲述它们背后的故事。在弗朗西斯·培根的《三部曲》中，我们将焦点从艺术品转移到艺术家自己生活斗争背后的故事。
500 年的故事
案例简介：Entry Summary The Tate used to have artworks that were at the heart of British culture, which people were interested in. Today it is barely on the fringe. People are interested in YouTube, social media, box sets. Art has become irrelevant to all but a few. We discovered the stories behind the art were incredibly powerful. They just needed to be retold and reinterpreted for modern times. People love and are drawn to emotional stories. So instead of showing the art, we would tell the stories behind them. In Francis Bacon’s 'Triptych' we changed focus from the artwork to the story behind artist’s own life struggle.
500 Years of Stories
案例简介：条目摘要 泰特美术馆过去的艺术品是英国文化的核心，人们对此很感兴趣。今天它几乎不在边缘。人们对 YouTube 、社交媒体、盒子感兴趣。除了少数人，艺术已经变得无关紧要了。我们发现艺术背后的故事非常强大。他们只需要重新讲述和解释现代。人们热爱并被情感故事所吸引。所以我们不会展示艺术，而是讲述它们背后的故事。在弗朗西斯·培根的《三部曲》中，我们将焦点从艺术品转移到艺术家自己生活斗争背后的故事。
500 Years of Stories
案例简介：Entry Summary The Tate used to have artworks that were at the heart of British culture, which people were interested in. Today it is barely on the fringe. People are interested in YouTube, social media, box sets. Art has become irrelevant to all but a few. We discovered the stories behind the art were incredibly powerful. They just needed to be retold and reinterpreted for modern times. People love and are drawn to emotional stories. So instead of showing the art, we would tell the stories behind them. In Francis Bacon’s 'Triptych' we changed focus from the artwork to the story behind artist’s own life struggle.
500 年的故事
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500 Years of Stories
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基本信息
- 广告战役： #Tate Britain-平面-1a312#
- 广告品牌： Tate Britain
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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