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电力传奇
案例简介:简要解释 埃里克和 Flex 有了一部电影的想法,一部由法国制造的超级英雄制作的超级项目,他拥有超能力。他们决定向美国制片人推销这个项目,突然,他们不得不说英语. 执行 我们需要创造的不仅仅是一场关于电力的运动,也不仅仅是一场一次性的运动。所以我们决定创作一部电视剧…… 或者更确切地说,我们创作了《电力》,这是法国第一部成功的电视剧《普拉塔内》的广告电视衍生产品。埃里克 · 犹大,法国著名喜剧人物,也是普拉塔内 (一种法语 “抑制你的热情”) 的作家和导演,我们延长了 Platane 的 14 个新剧集。每五个客户中就有一个甚至不知道他们为什么选择 EDF。因此,为了让客户更接近品牌,为了将 EDF 变成一个被 “选择” 的品牌,不再被视为限制,我们为自己设定了简单的目标: 将品牌置于人们生活的核心,采用更接近法国的基调,对于这样一个大型工业集团来说,这是非常现代的。所以我们决定创作一部电视剧…… 或者更确切地说,我们创作了《电力》,这是法国第一部成功的电视剧《普拉塔内》的广告电视衍生产品。 条目摘要
电力传奇
案例简介:Brief Explanation Eric and Flex have an idea for a film, a super-project with a super-hero made in France who has electrical super-powers. They decide to pitch the project to an American producer, when suddenly, they have to speak English... Execution We needed to create more than just a campaign about electricity and more than just a one-shot campaign. So we decided to create a TV series… or rather we created ELECTRIC, the first advertising TV spin-off in France of a successful series, Platane.With Eric Judor, a famous comedic figure in France who is also the writer and director of Platane (a kind of French “Curb Your Enthusiasm”), we extended Platane with 14 new episodes.One client in five doesn’t even know why they chose EDF. So in order to get clients closer to the brand, in order to turn EDF into a brand that is “chosen” and no longer viewed as just a constraint, we fixed ourselves simple objectives: place the brand at the heart of people’s lives and adopt a tone closer to the French, and strongly modern for such a large industrial group. So we decided to create a TV series… or rather we created ELECTRIC, the first advertising TV spin-off in France of a successful series, Platane. Entry Summary
Electric Saga
案例简介:简要解释 埃里克和 Flex 有了一部电影的想法,一部由法国制造的超级英雄制作的超级项目,他拥有超能力。他们决定向美国制片人推销这个项目,突然,他们不得不说英语. 执行 我们需要创造的不仅仅是一场关于电力的运动,也不仅仅是一场一次性的运动。所以我们决定创作一部电视剧…… 或者更确切地说,我们创作了《电力》,这是法国第一部成功的电视剧《普拉塔内》的广告电视衍生产品。埃里克 · 犹大,法国著名喜剧人物,也是普拉塔内 (一种法语 “抑制你的热情”) 的作家和导演,我们延长了 Platane 的 14 个新剧集。每五个客户中就有一个甚至不知道他们为什么选择 EDF。因此,为了让客户更接近品牌,为了将 EDF 变成一个被 “选择” 的品牌,不再被视为限制,我们为自己设定了简单的目标: 将品牌置于人们生活的核心,采用更接近法国的基调,对于这样一个大型工业集团来说,这是非常现代的。所以我们决定创作一部电视剧…… 或者更确切地说,我们创作了《电力》,这是法国第一部成功的电视剧《普拉塔内》的广告电视衍生产品。 条目摘要
Electric Saga
案例简介:Brief Explanation Eric and Flex have an idea for a film, a super-project with a super-hero made in France who has electrical super-powers. They decide to pitch the project to an American producer, when suddenly, they have to speak English... Execution We needed to create more than just a campaign about electricity and more than just a one-shot campaign. So we decided to create a TV series… or rather we created ELECTRIC, the first advertising TV spin-off in France of a successful series, Platane.With Eric Judor, a famous comedic figure in France who is also the writer and director of Platane (a kind of French “Curb Your Enthusiasm”), we extended Platane with 14 new episodes.One client in five doesn’t even know why they chose EDF. So in order to get clients closer to the brand, in order to turn EDF into a brand that is “chosen” and no longer viewed as just a constraint, we fixed ourselves simple objectives: place the brand at the heart of people’s lives and adopt a tone closer to the French, and strongly modern for such a large industrial group. So we decided to create a TV series… or rather we created ELECTRIC, the first advertising TV spin-off in France of a successful series, Platane. Entry Summary
电力传奇
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Electric Saga
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