To celebrate the Mill Valley Film Festival’s 41st year of showcasing independent and world cinema, BSSP created a campaign that not only highlights its rich history, but also promotes the importance of preserving the element of surprise in great film with a faux product designed to detect film spoilers.Universally, movie goers hate when someone spoils the film they’re watching. In this campaign, fictitious spokesperson Bill O’Brian, chief visionary at Ecosystem Industries, takes the stage at a tech conference to unveil his company’s latest creation – The Spoiler Alert. An image of the physical device appears onscreen behind him as he addresses an expectant crowd, claiming:“The Spoiler Alert is a revolutionary voice recognition smart device that alerts you when someone around you is about to spoil a film. It’s got voice recognition technology, a built-in movie database, cinephile presence sensor, and an optional high pitched sound frequency cannon. Is this device eavesdropping all the time? You bet it is.”The campaign, which runs through to mid-October, can be seen in Bay Area theaters, TV, via the Festival’s social platforms, and out of home posters. The Mill Valley Film Festival runs from Oct 4-14. BSSP has been working to promote the Festival for the past five years.CreditsAgency: BSSPClient: Laura Barber/Shelley Spicer/Mark FishkinACD/Writer: Ralf De HouwerArt Director: Mary WuenschDesigner: Mike HughesProducer: Tyler Stubbs, Tyler NeelyAccount Executive: Chelsie EarlProduction Co: Cleaver ContentDirector: John ButlerDirector of Photography: Jason AppleEditors: Jason Apple, Nico LitonjuaMotion Graphics: Tom YanivAudio and Sound Effects: Nate BeltzTalent: Mark Lewis, Kelsey Honz, Lauren Chatman, Gabi Da Silva, Tyler StubbsThank You’s: County of Marin, Core Pilates – Sausalito