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联合国儿童基金会/澳航: 用5的力量拯救一个孩子
案例简介：5美分硬币比您想象的要多; iris Worldwide展示了您的零钱可以走很长一段路。
联合国儿童基金会/澳航: 用5的力量拯救一个孩子
案例简介：There's more to a five cent coin than you think; iris Worldwide shows how your small change can go a long way.
UNICEF/Qantas: Save a Child with the Power of 5
案例简介：5美分硬币比您想象的要多; iris Worldwide展示了您的零钱可以走很长一段路。
UNICEF/Qantas: Save a Child with the Power of 5
案例简介：There's more to a five cent coin than you think; iris Worldwide shows how your small change can go a long way.
联合国儿童基金会/澳航: 用5的力量拯救一个孩子
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UNICEF/Qantas: Save a Child with the Power of 5
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iris Worldwide has created this uplifting film for UNICEF to promote the charity's Change for Good initiative and motivate domestic donations by showing the difference small change can make. The drive was set up with Qantas and the simple premise of offloading unwanted foreign currency after travelling on an international Qantas flight has amassed $28 million for UNICEF’s global child health, protection and education programmes over the past 23 years.The dramatisation of the power of five cents through a simple but evocative execution brings to life the potential for what has become an almost worthless coin. Directed by Craig Rasmus of The FEDS with animation and 3D/VFX by Heckler, the strikingly crafted spot aims to change behaviour on a large scale by reaching the hearts and minds of all Australians.To find out more about the Five Cent Fund click here.
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