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安迪奖: 只有一个安迪,威登 + 肯尼迪
案例简介:
安迪奖: 只有一个安迪,威登 + 肯尼迪
案例简介:
ANDY Awards: Only One Andy by Wieden+Kennedy
案例简介:
ANDY Awards: Only One Andy by Wieden+Kennedy
案例简介:
安迪奖: 只有一个安迪,威登 + 肯尼迪
暂无简介
ANDY Awards: Only One Andy by Wieden+Kennedy
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The new ANDY’s campaign shines a light on the prestige that the award show holds, emphasizing the kind of status an Andy award garners—where creativity truly counts. The ad opens up depicting the life of a copywriter sitting in a large drainage pipe sewer with his laptop.The film then shows his rack of unreputable awards, honing in on how none of them carry the creative heft an Andy Award does. That said, he then continues to remain anonymous. The film goes on to highlight how winning an Andy can change the game for you in your creative career—no matter what stage of your career you’re in, if you’ve got a good idea, it can take off. You’re always only one Andy away.CreditsPRESIDENT: COLLEEN DECOURCYPR DIRECTOR: REBECCA GROFFCREATIVE DIRECTOR: JASON KREHERCREATIVE DIRECTOR: MATT SORRELLCOPYWRITER: MIKE EGANART DIRECTOR: ROBBIE RANEBUSINESS DIRECTOR: KATIE GURGAINUSBRAND EXECUTIVE: BREANNA JONESPRESIDENT, CEO: GINA GRILLOMARKETING MANAGER: SYDNI ALLENASSOCIATE DIRECTOR: ARIEL BLAKEMANCOORDINATOR: ENAS HASSAN
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